ATVs (All-Terrain Vehicles) and UTVs (Utility Task Vehicles) are off-road vehicles used for recreation, agriculture, and military applications. Rising outdoor activities, sports demand, and adventure tourism drive the growth of the ATV and UTV market.
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New ATV and UTV Models in 2025
1.
Yamaha
Unveils 2025 ATV Lineup with Upgraded Performance
Raising the bar for off-road
excellence, the company is leading the pack with Grizzly, a powerhouse built
for adventure. New for 2025, the Grizzly and Kodiak 700 feature an enhanced EPS
system, offering greater electrical power and improved torque assist for a
smoother, more controlled ride.
2.
Honda Unleashes 2025 ATV & UTV Lineup with
Power and Versatility
Honda revamps its new lineup,
delivering performance, fun, and safety for all riders. Leading the charge is
the Talon, a rugged UTV available in two- and four-seat models. The Talon 1000X
dominates technical trails, while the 1000R thrives on open terrain. Both offer
Showa suspension or the advanced Fox Live Valve system, which adapts seamlessly
to changing landscapes.
3.
Kawasaki Brute Force 750 Returns for 2025 with
Power and Toughness
The 2025 Kawasaki Brute Force® 750
continues to dominate the ATV class with its powerful 749cc V-Twin engine and
durable chassis. Its rugged design exudes strength, complemented by last year’s
upgrades, including a high-tech TFT display, full LED lighting, a
handlebar-mounted LED light, and heavy-duty front and rear racks.
Asia-Pacific to be the Fastest Growing Region
in the ATV and UTV Market
The Asia-Pacific ATV and UTV market is
experiencing significant growth driven by increased demand for power sports and
recreational activities. Additionally, the adoption of ATVs and UTVs in
military sectors, adventure tourism, and agricultural activities is also high.
Leading manufacturers in this region attract foreign investment, further
propelling market expansion.
Key Contenders in the ATV and UTV Market:
BRP Inc, CFMOTO, Hisun, Kawasaki Heavy
Industries Ltd, Honda Motor Co Ltd, Kubota Corporation, Polaris Inc, Deere and
Company, Suzuki Motor Corporation, KYMCO, Textron Inc, and Yamaha Motor Co Ltd.
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