Email Marketing Application Is Augmenting The Global Marketing Automation Software Market At 9.04% Cagr By 2027

Triton Market Research presents their global marketing automation software market report segmented by application (campaign management, e-mail marketing, mobile application, inbound marketing, reporting and analytics, etc. ); verticals (academic & education, advertising, banking financial services and insurance, healthcare, retail); deployment model (cloud and on-premises); end-users (small and medium businesses (SMBS) and large enterprises); and by geographical region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - discussing Industry Value Chain Analysis, Porter's 5 Force Analysis, Drivers, Restraints, Vendor Profiles, Global Market Size, Forecasts & Analysis (2019-2027).

Triton Market Research expects the global marketing automation software market to witness a compound annual growth rate of 9.04% during the forecast period of 2019-2027. The market growth is propelled by factors like increased demand for digital marketing and the retail industry as well as the growing integrating marketing efforts. Thus a marketing automation software is being utilized by global giants as well as small businesses or individuals to generate a lead through e-mail marketing, social media marketing, etc.

Email marketing is currently the biggest application of the global marketing automation software market. Increasing internet penetration is one of the major factors that is responsible for the growth of email marketing. However, the lead nurturing and lead scoring application is also gaining popularity. The availability of advanced features like increased sales effectiveness and efficiency and rising marketing effectiveness helps to increase the demand for lead scoring and lead nurturing. Large enterprises are the biggest end-users of the global marketing automation software market. These softwares help in handling big amount of leads through social channels, regular emails, and understanding consumer behaviour on-site through digital body languages.

Over the projected years (2019-2027), the Asia-Pacific market is likely to showcase a considerable growth. China, India and South Korea are countries with the largest adoption of this model. The government of China is bringing policy change aimed towards investments in the service sector, which is expected to significantly boost the market demand. Also, the high adoption of cloud computing and the Internet of Things is fueling the market demand. The cost-efficiency is the biggest advantage of cloud computing technology; as companies do not have to pay thousands of dollars for setting up the infrastructure.

Based on the increasing preference for green products, various marketing automation software companies have the opportunity to enhance its sustainability standing. Triton Market Research has profiled such companies in its Global marketing automation software analysis report. Some of the companies included in the report are ACT-ON Software, International Business Machines (IBM) Corporation, Cognizant Technology Solution, SAS Institute, Synchronous Technologies Inc., Adobe Systems, SalesForce, Oracle, and SAP SE.