Market by RTD Type | Forecast 2021-2026
In terms of revenue, Argentina
alcoholic ready-to-drinks (RTDs) market is anticipated to reach $XX million by
2026, with an anticipated CAGR of 9.76% over the forecast period 2021-2026. Moreover,
in terms of volume, the market is expected to advance with a CAGR of 6.76% over
the forecast period.
Alcoholic RTDs are gaining
significant traction in the country. This growth can be attributed to massive
advertising and promotional activities from Cepas Argentinas and Cervecería y
Maltería Quilmes, which sought to encourage consumption among consumers aged
18-25. The market has also witnessed a high number of new product launches,
targeted primarily at women and millennials. For instance, Cepas Argentinas
implemented an aggressive product strategy, which started with the launch of
Dr. Lemon brand extensions such as Dr. Tonic and Dr. Daiquiri, available in
650ml glass bottles and 354ml aluminum cans.
However, the market growth is
expected to be curtailed by strict regulations related to alcohol in the
country. The foundations for the long-term direction of alcoholic drinks were
laid in March 1997 when Argentina’s Congress passed the National
Anti-Alcoholism Law. Additionally, the law specifically prohibits the portrayal
of drinking by minors in advertising. Besides this, the economic challenges and
import restrictions are expected to affect the alcoholic ready-to-drinks market
across the country.
Triton Market Research’s report on
the Argentina ready-to-drinks (RTDs) market provides an in-depth insight and
segmentation analysis of the market. The detailed analysis of the market
includes the market share analysis, brand share analysis, PESTEL analysis,
Impact of COVID-19, and the market attractiveness index. The segmentation
analysis of the market comprises the RTD type (spirit-based RTD, wine-based
RTD).
The key companies thriving in the
Argentina alcoholic ready-to-drinks market are Anheuser Busch Inbev NV, Bodegas
Valentin Bianchi SA, World Spirits SA, Diageo Plc, Casa Dellepiane SA, Grupo
Peñaflor SA, and Cepas Argentinas SA.
1. ARGENTINA
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY
1.1. COUNTRY
SNAPSHOT
1.2. MARKET
SIZE & FORECAST
1.3. MARKET
DRIVING ASPECTS
1.4. MARKET
RESTRAINING ASPECTS
1.5. KEY
PLAYERS
2. ARGENTINA
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT
OF COVID-19 ON ARGENTINA ALCOHOLIC RTDS MARKET
2.2. PESTLE
ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET
ATTRACTIVENESS INDEX
2.4. MARKET
SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND
SHARE ANALYSIS
3. ARGENTINA
ALCOHOLIC RTD MARKET SEGMENTATION – BY RTD TYPE (IN
TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED
RTDS
3.2. WINE-BASED
RTDS
4. COMPETITIVE
LANDSCAPE
4.1. WORLD
SPIRITS SA
4.2. CASA
DELLEPIANE SA
4.3. ANHEUSER
BUSCH INBEV NV
4.4. DIAGEO
PLC
4.5. CEPAS
ARGENTINAS SA
4.6. GRUPO
PEÑAFLOR SA
4.7. BODEGAS
VALENTIN BIANCHI SA
5. RESEARCH
METHODOLOGY & SCOPE
5.1. RESEARCH
SCOPE & DELIVERABLES
5.2. SOURCES
OF DATA
5.3. RESEARCH
METHODOLOGY
TABLE 1: ARGENTINA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: ARGENTINA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: ARGENTINA – COUNTRY
SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS
OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS,
2018 & 2019 (IN %)
TABLE 6: ARGENTINA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: ARGENTINA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)
FIGURE 1: ARGENTINA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET
ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE
ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE
ANALYSIS, 2018 & 2019 (IN %)