ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET 2024-2032

Consumer Goods & Services | Personal Care Products

ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET 2024-2032

Market By Gender (Male, Female) Product Type (Skincare, Body care, Makeup) Distribution Channel (Specialty/Single-brand stores, Supermarkets/ Hypermarkets, E-commerce) and Country Outlook | Forecast 2024-2032

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As per Triton’s research report, the Asia-Pacific K-Beauty products market is estimated to progress in terms of revenue at a CAGR of 9.80% during the forecast period 2024-2032.


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The origin and manufacturing of K-beauty products primarily occur in an Asian country, contributing to the region’s prominence, growing middle-class population, and awareness regarding skincare and makeup products. ‘in-cosmetics Asia’ is the leading personal care and cosmetic ingredient event in this region that brings together top product manufacturers witnessed 11,772 visitors in 2023. In this regard, the K-beauty products market’s success in the APAC region is driven by its focus on quality ingredients, innovative formulations, and effective marketing strategies, especially through social media and Korean celebrity endorsements.

The countries analyzed in this region include: 

Key Countries – China, Japan, South Korea, India, Australia & New Zealand, ASEAN Countries, Rest of Asia-Pacific

Largest Revenue Generating Country: South Korea

Base Year: 2023 :: Study Period: 2020 - 2032 :: Projection Year: 2024-2032

South Korea leads with a major market share, recording $837.38 million in 2023.

  • South Korea is the hub of K-beauty product manufacturing, which led the global companies to drive their interest in Korean cosmetics.

  • As per OEC World, in 2022, South Korea exported $8.17B in perfumery & cosmetics, which accounts for a significant portion of global exports in the beauty and personal care industry. In this regard, L’Oreal, the world’s largest cosmetics company, acquired the Korean cosmetics company named Style Nanda.

  • Additionally, the popularity of the country’s pop culture attracts consumer segments comprising Millennials and GenZ by maintaining a strong digital engagement. 

K-Beauty Products Market Forecast for China & Japan

Skincare products dominate China’s cosmetics market, accounting for over 60 % of sales wherein creams and moisturizers are particularly popular. In recent years, South Korean beauty products have gained immense popularity in China by leveraging affordable luxury pricing, alignment with natural beauty and skincare trends, effective marketing campaigns on Chinese social media, and strategic collaborations with influencers. Approximately 29% of Chinese consumers, particularly the younger population, prefer to buy luxury cosmetics products, especially through online platforms like Alibaba and Douyin, thereby leading to consistent growth in the K-beauty products market. 

Similarly, Japan’s aging population has also benefited certain companies giving rise to natural and organic beauty products. The country’s tourism also contributes to the growth of the K-beauty products market, as foreign consumers eagerly spend on Japanese brands during their visits. 

The K-Beauty products market is segmented by product type, distribution channel,  and gender. Based on gender, it is further classified into male and female. The women’s K-beauty products market offers a wide range of skincare and makeup products. Emphasizing natural and organic ingredients, K-beauty skincare has become a preferred choice for female consumers due to its ability to address specific skin concerns.

The key companies in the market include Able C&C Co Ltd, Amore Pacific Corporation, Adwin Korea Corporation, Banila Co, Clio Cosmetics, BNH Cosmetics Co Ltd, COSRX Inc, Cala Products, LG H&H Co Ltd, and Peach & Lily.

Able C&C Co Ltd is a Korean cosmetic company that offers products under various brands, including, Cellapy, Mefactory, and Sengdo etc. Its main product categories comprise base makeup, point makeup, body care, hair care, skincare, masks, cleansing, and men’s cosmetics. The company sells its products through franchise stores, retail outlets, and online platforms, catering to both domestic and international markets such as America, Japan, and China. It is headquartered in Seoul, South Korea. 

Latest from the Company: 

The company extended its partnership with Japan’s Daiso, a discount chain, by launching an affordable makeup line named ‘Pure Candy’. The product range comes in 3 exclusive colors and includes a lip balm, blusher, and lip tint, all priced at $2.19.


KEY DELIVERABLES OF THE REPORT:

  • Market CAGR during the forecasting years 2024-2032

  • Detailed data highlighting key insights, industry components, and market strategies

  • Comprehensive information and estimation of the K-Beauty products market revenue growth in APAC and its influence on the parent market

  • In-depth study of forthcoming trends in consumer behavioral patterns

  • A meticulous analysis of the competitive landscape and Porter’s Five Forces

  • A wide-ranging study of factors that will challenge the APAC K-Beauty products market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here.

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Table of Content

1. ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET - SUMMARY

2. INDUSTRY OUTLOOK

2.1. IMPACT ANALYSIS ON THE K-BEAUTY PRODUCTS MARKET

2.1.1. COVID-19 IMPACT ON THE K-BEAUTY PRODUCTS MARKET

2.2. PORTER’S FIVE FORCES ANALYSIS

2.2.1. THREAT OF NEW ENTRANTS

2.2.2. THREAT OF SUBSTITUTES

2.2.3. BARGAINING POWER OF BUYERS

2.2.4. BARGAINING POWER OF SUPPLIERS

2.2.5. THREAT OF COMPETITIVE RIVALRY

2.3. SUPPLY CHAIN ANALYSIS

2.3.1. RAW MATERIALS ASSEMBLY

2.3.2. PRODUCT MANUFACTURING

2.3.3. QUALITY ASSURANCE & LABELLING

2.3.4. DISTRIBUTION

2.3.5. END-CONSUMERS

2.4. KEY BUYING IMPACT ANALYSIS

2.4.1. PRICE

2.4.2. INGREDIENTS USED

2.4.3. LABELLING & PACKAGING

2.4.4. SKIN TYPE

2.5. KEY MARKET STRATEGIES

2.5.1. COLLABORATIONS

2.5.2. PRODUCT LAUNCHES

2.5.3. ACQUISITIONS

2.5.4. BUSINESS EXPANSIONS

2.6. MARKET DRIVERS

2.6.1. INCREASING INTEREST IN NATURAL AND ORGANIC PERSONAL CARE PRODUCTS

2.6.2. PRODUCT INNOVATION AND EXTENSIVE INVESTMENTS IN R&D

2.6.3. EXPANSION OF THE MALE SKINCARE SEGMENT

2.7. MARKET CHALLENGES

2.7.1. RISE OF COUNTERFEIT K-BEAUTY PRODUCTS

2.7.2. COMPETITION FROM WELL-ESTABLISHED INTERNATIONAL BRANDS

2.8. MARKET OPPORTUNITIES

2.8.1. INFLUENCE OF SOCIAL MEDIA AND MILLENNIALS ON K-BEAUTY PRODUCTS

2.8.2. PEEL-ON SUN PATCHES ARE GAINING POPULARITY

2.8.3. INTEGRATION OF AI, BIG DATA AND AUGMENTED REALITY (AR) IN THE BEAUTY SECTOR

2.9. ANALYST PERSPECTIVE

3. ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET – BY GENDER

3.1. MALE

3.2. FEMALE

4. ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET – BY PRODUCT TYPE

4.1. SKINCARE

4.1.1. CLEANSER

4.1.2. TONER

4.1.3. MOISTURIZER

4.1.4. SHEET MASK & SPOT PATCH

4.1.5. LIP CARE

4.1.6. EYE CARE

4.1.7. SUN PROTECTION

4.2. BODY CARE

4.2.1. HAND CARE

4.2.2. FOOT CARE

4.2.3. HAIR CARE

4.3. MAKEUP

4.3.1. EYE MAKEUP

4.3.2. LIP MAKEUP

4.3.3. FACE MAKEUP

5. ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET – BY DISTRIBUTION CHANNEL

5.1. SPECIALTY/SINGLE-BRAND STORES

5.2. SUPERMARKETS/HYPERMARKETS

5.3. E-COMMERCE

6. ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET – BY COUNTRY OUTLOOK

6.1. ASIA-PACIFIC

6.1.1. COUNTRY ANALYSIS

6.1.1.1. CHINA

6.1.1.1.1. CHINA K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

6.1.1.2. JAPAN

6.1.1.2.1. JAPAN K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

6.1.1.3. INDIA

6.1.1.3.1. INDIA K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

6.1.1.4. SOUTH KOREA

6.1.1.4.1. SOUTH KOREA K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

6.1.1.5. ASEAN COUNTRIES

6.1.1.5.1. ASEAN COUNTRIES K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

6.1.1.6. AUSTRALIA & NEW ZEALAND

6.1.1.6.1. AUSTRALIA & NEW ZEALAND K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

6.1.1.7. REST OF ASIA-PACIFIC

6.1.1.7.1. REST OF ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS

7. COMPETITIVE LANDSCAPE

7.1. ABLE C&C CO LTD

7.1.1. OVERVIEW

7.1.2. PRODUCT PORTFOLIO

7.1.3. KEY STRENGTHS

7.1.4. KEY CHALLENGES

7.2. ADWIN KOREA CORPORATION

7.2.1. OVERVIEW

7.2.2. PRODUCT PORTFOLIO

7.2.3. KEY STRENGTHS

7.2.4. KEY CHALLENGES

7.3. AMORE PACIFIC CORPORATION

7.3.1. OVERVIEW

7.3.2. PRODUCT PORTFOLIO

7.3.3. KEY STRENGTHS

7.3.4. KEY CHALLENGES

7.4. BANILA CO

7.4.1. OVERVIEW

7.4.2. PRODUCT PORTFOLIO

7.4.3. KEY STRENGTHS

7.4.4. KEY CHALLENGES

7.5. BNH COSMETICS CO LTD

7.5.1. OVERVIEW

7.5.2. PRODUCT PORTFOLIO

7.5.3. KEY STRENGTHS

7.5.4. KEY CHALLENGES

7.6. CALA PRODUCTS

7.6.1. OVERVIEW

7.6.2. PRODUCT PORTFOLIO

7.6.3. KEY STRENGTHS

7.6.4. KEY CHALLENGES

7.7. CLIO COSMETICS

7.7.1. OVERVIEW

7.7.2. PRODUCT PORTFOLIO

7.7.3. KEY STRENGTHS

7.7.4. KEY CHALLENGES

7.8. COSRX INC

7.8.1. OVERVIEW

7.8.2. PRODUCT PORTFOLIO

7.8.3. KEY STRENGTHS

7.8.4. KEY CHALLENGES

7.9. LG H&H CO LTD

7.9.1. OVERVIEW

7.9.2. PRODUCT PORTFOLIO

7.9.3. KEY STRENGTHS

7.9.4. KEY CHALLENGES

7.10. PEACH & LILY

7.10.1. OVERVIEW

7.10.2. PRODUCT PORTFOLIO

7.10.3. KEY STRENGTHS

7.10.4. KEY CHALLENGES

8. RESEARCH METHODOLOGY & SCOPE

8.1. RESEARCH SCOPE & DELIVERABLES

8.2. SOURCES OF DATA

8.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ MILLION)

TABLE 2: LIST OF COLLABORATIONS

TABLE 3: LIST OF PRODUCT LAUNCHES

TABLE 4: LIST OF ACQUISITIONS

TABLE 5: LIST OF BUSINESS EXPANSIONS

TABLE 6: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY GENDER, 2024-2032 (IN $ MILLION)

TABLE 7: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY PRODUCT TYPE, 2024-2032 (IN $ MILLION)

TABLE 8: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2024-2032 (IN $ MILLION)

TABLE 9: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ MILLION)

List of Figures

FIGURE 1: SUPPLY CHAIN ANALYSIS

FIGURE 2: KEY BUYING IMPACT ANALYSIS

FIGURE 3: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY GENDER, 2023 & 2032 (IN %)

FIGURE 4: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY MALE, 2024-2032 (IN $ MILLION)

FIGURE 5: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY FEMALE, 2024-2032 (IN $ MILLION)

FIGURE 6: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY PRODUCT TYPE, 2023 & 2032 (IN %)

FIGURE 7: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY SKINCARE, 2024-2032 (IN $ MILLION)

FIGURE 8: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY SKINCARE, 2023 & 2032 (IN %)

FIGURE 9: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY CLEANSER, 2024-2032 (IN $ MILLION)

FIGURE 10: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY TONER, 2024-2032 (IN $ MILLION)

FIGURE 11: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY MOISTURIZER, 2024-2032 (IN $ MILLION)

FIGURE 12: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY SHEET MASK & SPOT PATCH, 2024-2032 (IN $ MILLION)

FIGURE 13: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY LIP CARE, 2024-2032 (IN $ MILLION)

FIGURE 14: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY EYE CARE, 2024-2032 (IN $ MILLION)

FIGURE 15: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY SUN PROTECTION, 2024-2032 (IN $ MILLION)

FIGURE 16: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY BODY CARE, 2024-2032 (IN $ MILLION)

FIGURE 17: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY BODY CARE, 2023 & 2032 (IN %)

FIGURE 18: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY HAND CARE, 2024-2032 (IN $ MILLION)

FIGURE 19: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY FOOT CARE, 2024-2032 (IN $ MILLION)

FIGURE 20: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY HAIR CARE, 2024-2032 (IN $ MILLION)

FIGURE 21: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY MAKEUP, 2024-2032 (IN $ MILLION)

FIGURE 22: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY MAKEUP, 2023 & 2032 (IN %)

FIGURE 23: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY EYE MAKEUP, 2024-2032 (IN $ MILLION)

FIGURE 24: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY LIP MAKEUP 2024-2032 (IN $ MILLION)

FIGURE 25: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY FACE MAKEUP, 2024-2032 (IN $ MILLION)

FIGURE 26: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2023 & 2032 (IN %)

FIGURE 27: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY SPECIALTY/SINGLE-BRAND STORES, 2024-2032 (IN $ MILLION)

FIGURE 28: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY SUPERMARKETS/HYPERMARKETS, 2024-2032 (IN $ MILLION)

FIGURE 29: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY E-COMMERCE, 2024-2032 (IN $ MILLION)

FIGURE 30: ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET, BY COUNTRY OUTLOOK, 2023 & 2032 (IN %)

FIGURE 31: CHINA K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

FIGURE 32: JAPAN K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

FIGURE 33: INDIA K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

FIGURE 34: SOUTH KOREA K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

FIGURE 35: ASEAN COUNTRIES K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

FIGURE 36: AUSTRALIA & NEW ZEALAND K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

FIGURE 37: REST OF ASIA-PACIFIC K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)

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