Market By Component, Deployment, Organization Size, Function, Industrial Vertical, And Geography | Forecast 2019-2028
Triton Market Research’s report predicts that the global augmented analytics market would rise at a CAGR of 21.10% during the forecast period 2019-2028. The market was valued at $5.69 billion in 2019, and is expected to attain revenue worth $31.88 billion by 2028.
Augmented analytics entails an amalgamation of AI, machine learning, automated analytics, Natural Language Processing (NLP), visual-based data discovery, and augmented data preparation. Moreover, it comprises various activities, including data cleansing, detecting data layers and patterns, connection with business workflows, and data preparation. Besides, augmented analytics assists in building models around data clusters and developing insights from these models to make simpler decisions for the enterprises.
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Triton’s report on the augmented analytics market offers a comprehensive insight into the market. The detailed analysis of the market consists of key market insights, Porter’s five forces analysis, key impact analysis, and market attractiveness index.Â
The need to increase productivity and democratize analytics, surge in awareness about augmented analytics among enterprises, and the rise in the need to make work simpler are factors that are anticipated to foster market growth during the projected phase. Certain technical steps are required to convert a massive amount of data stored in enterprises into actionable insights. Hence, enterprises adopt augmented analytics solutions that employ AI, machine learning, and NLP to generate automated insights for non-technical users. This further aids the companies in democratizing the analytics and improving their productivity, driving the augmented analytics market’s growth.Â
Furthermore, the growing investments in bots, surge in the adoption of machine learning, AI, and NLP, are likely to offer favorable opportunities for the growth of the studied market. The emerging trends are amplifying the adoption of artificial intelligence in IoT applications, enhancing the demand for AI-enabled processors. Additionally, NLP solutions are demonstrating effectiveness in multiple business areas to transform the customer experience. Â
However, augmented analytics is a developing technology that is yet to be adopted by several organizations. Due to the lack of resources and low purchasing power parity (PPP) per capita, these advanced technologies are adopted at a slow pace in underdeveloped nations. This factor is expected to obstruct the global market’s progress. The data security concerns, paired with a lack of skilled workforce, are restraining the augmented analytics market’s expansion.
Key geographies covered in the global augmented analytics market are:
•  North America: United States and Canada
•   Europe: United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe
• Asia-Pacific: China, Japan, India, Australia, South Korea, ASEAN Countries, and Rest of Asia-Pacific
•   Latin America: Brazil, Mexico, and Rest of Latin America
•  Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle East & Africa
The segmentation analysis of the augmented analytics market includes:
•          Based on Component:
             o     Software
             o     Services
•          Based on Deployment:
             o     Cloud
             o     On-Premises
•          Based on Organization Size:
             o     Large Organizations
             o     Small- & Medium-sized Enterprises (SMEs)
•          Based on Industrial Vertical:
             o     Retail
             o     Healthcare & Life Science
             o     BFSI
             o     IT & Telecommunication
             o     Manufacturing
             o     Government
             o     Transportation and Logistics
•          Based on Function:
             o     Sales and Marketing
             o     Finance
             o     ITÂ
             o     OperationsÂ
             o     Others
The renowned companies profiled in this report comprises IBM Corporation, Qlik, Tableau Software, Tibco Software, Salesforce, Sisense, SAP SE, SAS Institute Inc, Microsoft Corporation, ThoughtSpot, MicroStrategy, Domo, Oracle Corporation, Yellowfin, and Information Builders. Â Â
1.   GLOBAL AUGMENTED ANALYTICS MARKET - SUMMARY    Â
2.   INDUSTRY OUTLOOK
2.1. MARKET DEFINITIONÂ Â Â Â Â
2.2. KEY INSIGHTSÂ Â Â Â Â Â
2.2.1.  HUGE ADOPTION OF BUSINESS INTELLIGENCE TOOLSÂ
2.2.2.  INCREASE IN VOLUME OF COMPLEX BUSINESS DATA  Â
2.3. IMPACT OF COVID-19 ON AUGMENTED ANALYTICS MARKETÂ
2.4. PORTER’S FIVE FORCES ANALYSIS
2.4.1.  THREAT OF NEW ENTRANTS  Â
2.4.2.  THREAT OF SUBSTITUTE          Â
2.4.3.  BARGAINING POWER OF BUYERS    Â
2.4.4.  BARGAINING POWER OF SUPPLIERS
2.4.5.  THREAT OF COMPETITIVE RIVALRY Â
2.5. MARKET ATTRACTIVENESS INDEXÂ Â
2.6. VENDOR SCORECARDÂ
2.7. MARKET DRIVERSÂ Â Â Â Â Â Â Â Â
2.7.1.  NEED TO INCREASE PRODUCTIVITY AND DEMOCRATIZE ANALYTICS        Â
2.7.2.  RISE IN AWARENESS OF AUGMENTED ANALYTICS AMONG ENTERPRISES
2.7.3.  GROWTH IN NEED TO MAKE WORK EASIER          Â
2.8. MARKET RESTRAINTSÂ Â
2.8.1.  DATA SECURITY CONCERNS  Â
2.8.2.  SLOW ADOPTION OF ADVANCED ANALYTICS SOLUTIONS IN UNDERDEVELOPED REGIONS   Â
2.9. MARKET OPPORTUNITIESÂ Â Â Â Â Â Â
2.9.1.  GROWING INVESTMENTS IN BOTS    Â
2.9.2.  INCREASE IN ADOPTION OF MACHINE LEARNING, ARTIFICIAL INTELLIGENCE, AND NATURAL LANGUAGE PROCESSING TECHNOLOGIES         Â
2.10. MARKET CHALLENGESÂ Â Â Â Â Â Â Â Â Â
2.10.1. LACK OF SKILLED WORKFORCE        Â
3.   GLOBAL AUGMENTED ANALYTICS MARKET OUTLOOK - BY COMPONENT        Â
3.1. SOFTWARE
3.2. SERVICESÂ
4.   GLOBAL AUGMENTED ANALYTICS MARKET OUTLOOK - BY DEPLOYMENT      Â
4.1. CLOUDÂ Â Â Â Â Â Â
4.2. ON-PREMISESÂ Â Â Â Â
5.   GLOBAL AUGMENTED ANALYTICS MARKET OUTLOOK - BY ORGANIZATION SIZE     Â
5.1. LARGE ORGANIZATIONSÂ Â Â Â Â Â Â Â Â Â
5.2. SMALL & MEDIUM-SIZED ENTERPRISES (SMEs)Â
6.   GLOBAL AUGMENTED ANALYTICS MARKET OUTLOOK - BY FUNCTION Â
6.1. SALES & MARKETINGÂ Â Â Â
6.2. FINANCEÂ Â Â
6.3. ITÂ Â Â Â Â Â
6.4. OPERATIONSÂ Â Â Â Â Â Â
6.5. OTHERÂ Â Â Â Â Â Â
7.   GLOBAL AUGMENTED ANALYTICS MARKET OUTLOOK - BY INDUSTRIAL VERTICAL Â
7.1. RETAILÂ Â Â Â Â Â Â
7.2. HEALTHCARE & LIFE SCIENCEÂ Â Â Â Â Â Â Â Â Â
7.3. BFSI
7.4. IT & TELECOMMUNICATIONÂ Â Â Â
7.5. MANUFACTURINGÂ Â Â Â Â Â Â Â Â Â
7.6. GOVERNMENTÂ Â Â Â Â
7.7. TRANSPORTATION AND LOGISTICSÂ
7.8. OTHERSÂ Â Â Â Â
8.   GLOBAL AUGMENTED ANALYTICS MARKET - REGIONAL OUTLOOK        Â
8.1. NORTH AMERICA
8.1.1.  MARKET BY COMPONENT        Â
8.1.2.  MARKET BY DEPLOYMENT      Â
8.1.3.  MARKET BY ORGANIZATION SIZE     Â
8.1.4.  MARKET BY FUNCTION Â
8.1.5.  MARKET BY INDUSTRIAL VERTICAL Â
8.1.6.  COUNTRY ANALYSIS     Â
8.1.6.1. UNITED STATESÂ Â Â Â Â Â Â
8.1.6.2. CANADAÂ Â Â Â Â Â Â Â Â
8.2. EUROPEÂ Â Â Â
8.2.1.  MARKET BY COMPONENT        Â
8.2.2.  MARKET BY DEPLOYMENT      Â
8.2.3.  MARKET BY ORGANIZATION SIZE     Â
8.2.4.  MARKET BY FUNCTION Â
8.2.5.  MARKET BY INDUSTRIAL VERTICAL Â
8.2.6.  COUNTRY ANALYSIS     Â
8.2.6.1. UNITED KINGDOMÂ Â Â Â
8.2.6.2. GERMANYÂ Â Â Â Â Â
8.2.6.3. FRANCEÂ Â Â Â Â Â Â Â Â Â
8.2.6.4. SPAINÂ Â
8.2.6.5. ITALYÂ Â Â Â
8.2.6.6. RUSSIA
8.2.6.7. REST OF EUROPEÂ Â Â
8.3. ASIA-PACIFICÂ Â Â Â Â Â Â
8.3.1.  MARKET BY COMPONENT        Â
8.3.2.  MARKET BY DEPLOYMENT      Â
8.3.3.  MARKET BY ORGANIZATION SIZE     Â
8.3.4.  MARKET BY FUNCTION Â
8.3.5.  MARKET BY INDUSTRIAL VERTICAL Â
8.3.6.  COUNTRY ANALYSIS     Â
8.3.6.1. CHINAÂ Â
8.3.6.2. JAPANÂ
8.3.6.3. INDIAÂ Â Â Â
8.3.6.4. SOUTH KOREAÂ Â Â Â Â Â Â Â Â
8.3.6.5. ASEAN COUNTRIES
8.3.6.6. AUSTRALIA & NEW ZEALANDÂ Â Â Â Â Â
8.3.6.7. REST OF ASIA-PACIFICÂ Â Â Â Â Â
8.4. LATIN AMERICAÂ Â
8.4.1.  MARKET BY COMPONENT        Â
8.4.2.  MARKET BY DEPLOYMENT      Â
8.4.3.  MARKET BY ORGANIZATION SIZE     Â
8.4.4.  MARKET BY FUNCTION Â
8.4.5.  MARKET BY INDUSTRIAL VERTICAL Â
8.4.6.  COUNTRY ANALYSIS     Â
8.4.6.1. BRAZIL
8.4.6.2. MEXICOÂ Â Â Â Â Â Â Â Â Â Â
8.4.6.3. REST OF LATIN AMERICAÂ
8.5. MIDDLE EAST AND AFRICAÂ Â Â Â Â
8.5.1.  MARKET BY COMPONENT        Â
8.5.2.  MARKET BY DEPLOYMENT      Â
8.5.3.  MARKET BY ORGANIZATION SIZE     Â
8.5.4.  MARKET BY FUNCTION Â
8.5.5.  MARKET BY INDUSTRIAL VERTICAL Â
8.5.6.  COUNTRY ANALYSIS     Â
8.5.6.1. UNITED ARAB EMIRATESÂ Â
8.5.6.2. TURKEYÂ Â Â Â Â Â Â Â Â Â
8.5.6.3. SAUDI ARABIAÂ Â Â Â Â Â Â Â Â Â
8.5.6.4. SOUTH AFRICAÂ Â Â Â Â Â Â Â Â
8.5.6.5. REST OF MIDDLE EAST & AFRICAÂ Â Â Â Â Â Â Â Â Â
9.   COMPETITIVE LANDSCAPE
9.1. SALESFORCEÂ Â Â Â Â Â
9.2. SAP SEÂ Â Â Â Â Â Â
9.3. IBM CORPORATIONÂ Â Â Â Â Â Â
9.4. MICROSOFT CORPORATIONÂ Â
9.5. ORACLE CORPORATIONÂ Â Â Â Â Â Â Â Â Â
9.6. TABLEAU SOFTWARE (ACQUIRED BY SALESFORCE)Â Â Â
9.7. MICROSTRATEGYÂ Â Â Â Â Â Â Â Â Â Â
9.8. SAS INSTITUTE INCÂ Â Â Â Â Â Â
9.9. QLIK
9.10. TIBCO SOFTWAREÂ Â Â Â Â Â Â
9.11. SISENSEÂ
9.12. INFORMATION BUILDERSÂ Â Â Â Â
9.13. YELLOWFINÂ Â Â Â Â Â Â Â
9.14. THOUGHTSPOTÂ
9.15. DOMOÂ Â Â Â Â Â Â
10. METHODOLOGY & SCOPEÂ Â
10.1. RESEARCH SCOPE & DELIVERABLESÂ Â Â Â Â Â
10.2. SOURCES OF DATAÂ Â Â Â Â
10.3. RESEARCH METHODOLOGY
TABLE 1. GLOBAL AUGMENTED ANALYTICS MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)
TABLE 2. MARKET ATTRACTIVENESS INDEX
TABLE 3. VENDOR SCORECARD
TABLE 4. GLOBAL AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2028 (IN $ MILLION)
TABLE 5. GLOBAL AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2028 (IN $ MILLION)
TABLE 6. GLOBAL AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2028 (IN $ MILLION)
TABLE 7. GLOBAL AUGMENTED ANALYTICS MARKET, BY FUNCTION, 2019-2028 (IN $ MILLION)
TABLE 8. GLOBAL AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2019-2028 (IN $ MILLION)
TABLE 9. GLOBAL AUGMENTED ANALYTICS MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)
TABLE 10. NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 11. NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2028 (IN $ MILLION)
TABLE 12. NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2028 (IN $ MILLION)
TABLE 13. NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2028 (IN $ MILLION)
TABLE 14. NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY FUNCTION, 2019-2028 (IN $ MILLION)
TABLE 15. NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2019-2028 (IN $ MILLION)
TABLE 16. EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 17. EUROPE AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2028 (IN $ MILLION)
TABLE 18. EUROPE AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2028 (IN $ MILLION)
TABLE 19. EUROPE AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2028 (IN $ MILLION)
TABLE 20. EUROPE AUGMENTED ANALYTICS MARKET, BY FUNCTION, 2019-2028 (IN $ MILLION)
TABLE 21. EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2019-2028 (IN $ MILLION)
TABLE 22. ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 23. ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2028 (IN $ MILLION)
TABLE 24. ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2028 (IN $ MILLION)
TABLE 25. ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2028 (IN $ MILLION)
TABLE 26. ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY FUNCTION, 2019-2028 (IN $ MILLION)
TABLE 27. ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2019-2028 (IN $ MILLION)
TABLE 28. LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 29. LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2028 (IN $ MILLION)
TABLE 30. LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2028 (IN $ MILLION)
TABLE 31. LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2028 (IN $ MILLION)
TABLE 32. LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY FUNCTION, 2019-2028 (IN $ MILLION)
TABLE 33. LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2019-2028 (IN $ MILLION)
TABLE 34. MIDDLE EAST AND AFRICA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 35. MIDDLE EAST AND AFRICA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2028 (IN $ MILLION)
TABLE 36. MIDDLE EAST AND AFRICA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2028 (IN $ MILLION)
TABLE 37. MIDDLE EAST AND AFRICA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2028 (IN $ MILLION)
TABLE 38. MIDDLE EAST AND AFRICA AUGMENTED ANALYTICS MARKET, BY FUNCTION, 2019-2028 (IN $ MILLION)
TABLE 39. MIDDLE EAST AND AFRICA AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2019-2028 (IN $ MILLION)
FIGURE 1. PORTER’S FIVE FORCES ANALYSIS
FIGURE 2. GLOBAL AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2028 (IN $ MILLION)
FIGURE 3. GLOBAL AUGMENTED ANALYTICS MARKET, BY SERVICES, 2019-2028 (IN $ MILLION)
FIGURE 4. GLOBAL AUGMENTED ANALYTICS MARKET, BY CLOUD, 2019-2028 (IN $ MILLION)
FIGURE 5. GLOBAL AUGMENTED ANALYTICS MARKET, BY ON-PREMISES, 2019-2028 (IN $ MILLION)
FIGURE 6. GLOBAL AUGMENTED ANALYTICS MARKET, BY LARGE ORGANIZATION, 2019-2028 (IN $ MILLION)
FIGURE 7. GLOBAL AUGMENTED ANALYTICS MARKET, BY SMALL & MEDIUM-SIZED ENTERPRISES (SMEs), 2019-2028 (IN $ MILLION)
FIGURE 8. GLOBAL AUGMENTED ANALYTICS MARKET, BY SALES & MARKETING, 2019-2028 (IN $ MILLION)
FIGURE 9. GLOBAL AUGMENTED ANALYTICS MARKET, BY FINANCE, 2019-2028 (IN $ MILLION)
FIGURE 10. GLOBAL AUGMENTED ANALYTICS MARKET, BY IT, 2019-2028 (IN $ MILLION)
FIGURE 11. GLOBAL AUGMENTED ANALYTICS MARKET, BY OPERATIONS, 2019-2028 (IN $ MILLION)
FIGURE 12. GLOBAL AUGMENTED ANALYTICS MARKET, BY OTHER, 2019-2028 (IN $ MILLION)
FIGURE 13. GLOBAL AUGMENTED ANALYTICS MARKET, BY RETAIL, 2019-2028 (IN $ MILLION)
FIGURE 14. GLOBAL AUGMENTED ANALYTICS MARKET, BY HEALTHCARE & LIFE SCIENCE, 2019-2028 (IN $ MILLION)
FIGURE 15. GLOBAL AUGMENTED ANALYTICS MARKET, BY BFSI, 2019-2028 (IN $ MILLION)
FIGURE 16. GLOBAL AUGMENTED ANALYTICS MARKET, BY IT & TELECOMMUNICATION, 2019-2028 (IN $ MILLION)
FIGURE 17. GLOBAL AUGMENTED ANALYTICS MARKET, BY MANUFACTURING, 2019-2028 (IN $ MILLION)
FIGURE 18. GLOBAL AUGMENTED ANALYTICS MARKET, BY GOVERNMENT, 2019-2028 (IN $ MILLION)
FIGURE 19. GLOBAL AUGMENTED ANALYTICS MARKET, BY TRANSPORTATION AND LOGISTICS, 2019-2028 (IN $ MILLION)
FIGURE 20. GLOBAL AUGMENTED ANALYTICS MARKET, BY OTHERS, 2019-2028 (IN $ MILLION)
FIGURE 21. GLOBAL AUGMENTED ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)
FIGURE 22. UNITED STATES AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 23. CANADA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 24. UNITED KINGDOM AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 25. GERMANY AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 26. FRANCE AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 27. SPAIN AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 28. ITALY AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 29. RUSSIA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 30. REST OF EUROPE AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 31. CHINA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 32. JAPAN AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 33. INDIA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 34. SOUTH KOREA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 35. ASEAN COUNTRIES AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 36. AUSTRALIA & NEW ZEALAND AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 37. REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 38. BRAZIL AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 39. MEXICO AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 40. REST OF LATIN AMERICA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 41. UNITED ARAB EMIRATES AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 42. TURKEY AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 43. SAUDI ARABIA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 44. SOUTH AFRICA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)
FIGURE 45. REST OF MIDDLE EAST & AFRICA AUGMENTED ANALYTICS MARKET 2019-2028 (IN $ MILLION)