Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028
A study by Triton Market Research on Europe’s marketing automation
software market shows that the market will develop with a CAGR of 10.10%
over the forecasting duration 2022-2028.
Report scope can be customized per your requirements. Request For Customization
The countries studied in this market include:
• Spain
• The
Netherlands
• Germany
• France
• Nordics
• Italy
• The
United Kingdom
• Rest
of Europe
The
presence of technologically advanced nations such as Germany and the United
Kingdom is driving the market in this region. These nations are lucrative
investment destinations for market players. Manufacturing & distribution,
BFSI, and advertising & design are among the promising verticals in the
region. Businesses in these fields are widely using marketing automation software
across various channels to deeply understand the needs of their customers to
deliver the right solutions at the right time. This is expected to upscale the
European market in the coming years.
The
growing number of internet users, growth in cloud technology, and the enhanced
adoption of cloud services by industries are the prime factors driving the
market in the Netherlands. The nation’s IT sector is poised to grow further in
the coming years, with the growing investments in cloud computing, big data
analytics, and the Internet of Things. These elements will prove beneficial for
the growth of the studied market in the Netherlands.
In
Italy, every year since 2014, an average of 1.7 million new users have been
joining the existing internet network. This has majorly boosted the data
production across various sectors, and is thus expected to propel the demand
for cloud computing services. Besides, large IT companies are investing in the
development of cloud technology. All these factors are anticipated to foster
the adoption of MAS across the country, and drive the growth of its market in
the forthcoming years.
The
retail industry is one of the biggest end-users of marketing automation
software. This is because it provides them with solutions to assist in lead
generation, brand building, and increasing sales. MAS also helps analyze customers’
behavior and tracks them throughout their purchase journey. The increasing
digitalization and the growth of e-commerce are some of the key factors driving
the development of the marketing automation software market in the retail
industry. The studied report assesses the
market’s growth based on vertical, end-users, application, and deployment.
Here, the vertical segment comprises advertising and
design, telecommunication and information technology, healthcare, manufacturing
and distribution, BFSI, retail, and others.
Some of the top brands
operating in the marketing automation software market include Act On Software
Inc, Etrigue Corp, Oracle Corporation, Cognizant Technology Inc, Salesforce.com
Inc, SAP SE, and Inside Sales Inc.
SAP
SE is a leading enterprise software solutions provider. The company provides
analytics, database, applications, mobile, and cloud & technology
operations. SAP’s Marketing Cloud is an advanced automation system used widely
by businesses for managing marketing activities and customer relations. It
caters to numerous industries, including financial services, consumer,
manufacturing, public services, natural resources, and energy. The Germany-based
company is headquartered in Walldorf, Baden-Wurttemberg.
Key deliverables of the report:
·
Market CAGR during the forecasting years 2022-2028
·
Detailed data highlighting key insights, industry components, and
market strategies
· Comprehensive information and estimation of the marketing
automation software market revenue growth in Europe and its influence on the
parent market
·
In-depth study of forthcoming trends in consumer behavioral
patterns
·
A meticulous analysis of the competitive landscape, vendor
scorecard, and Porter’s Five Forces
· A wide-ranging study of factors that will challenge the Europe marketing
automation software market’s growth during the upcoming years
Want to get specific insights? Our team of analysts can customize
this report based on your preferences. Connect with us here.
Market by Technology (Data ana ..
VIEW REPORT1. EUROPE
MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET
2.2. EVOLUTION
& TRANSITION OF MARKETING AUTOMATION SOFTWARE
2.3. KEY
INSIGHTS
2.3.1. HIGHER
ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN
INTEGRATED CRM SPACE
2.3.2. GROWING
USE OF LOCATION-BASED MARKETING
2.3.3. GROWTH
IN CLOUD-BASED TECHNOLOGY ADOPTION
2.4. PORTER’S
FIVE FORCES ANALYSIS
2.4.1. THREAT
OF NEW ENTRANTS
2.4.2. THREAT
OF SUBSTITUTES
2.4.3. BARGAINING
POWER OF BUYERS
2.4.4. BARGAINING
POWER OF SUPPLIERS
2.4.5. THREAT
OF COMPETITIVE RIVALRY
2.5. MARKET
ATTRACTIVENESS INDEX
2.6. VENDOR
SCORECARD
2.7. INDUSTRY
COMPONENTS
2.8. KEY
MARKET STRATEGIES
2.8.1. ACQUISITIONS
2.8.2. PRODUCT
DEVELOPMENTS
2.8.3. AGREEMENTS
2.8.4. BUSINESS
EXPANSIONS
2.9. MARKET
DRIVERS
2.9.1. RAPID
EXPANSION OF DIGITAL MARKETING
2.9.2. INCREASING
DEMAND FOR LEAD NURTURING
2.9.3. SURGE
IN IMPORTANCE OF CUSTOMER EXPERIENCE
2.10. MARKET
CHALLENGES
2.10.1. INTEROPERABILITY
ISSUES
2.10.2. DATA-RELATED
CONCERNS
2.11. MARKET
OPPORTUNITIES
2.11.1. NEED
TO INTEGRATE MARKETING EFFORTS
2.11.2. ORGANIZATIONS
AIMING FOR HIGHER ROI
3. EUROPE
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT
3.1. ON-PREMISE
3.2. CLOUD
4. EUROPE
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS
4.1. SMES
4.2. LARGE
ENTERPRISES
5. EUROPE
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL
5.1. TELECOMMUNICATION
AND INFORMATION TECHNOLOGY
5.2. ADVERTISING
AND DESIGN
5.3. BFSI
5.4. HEALTHCARE
5.5. MANUFACTURING
AND DISTRIBUTION
5.6. RETAIL
5.7. OTHERS
6. EUROPE
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION
6.1. LEAD
SCORING AND LEAD NURTURING
6.2. CAMPAIGN
MANAGEMENT
6.3. INBOUND
MARKETING
6.4. REPORTING
AND ANALYTICS
6.5. EMAIL
MARKETING
6.6. SOCIAL
MEDIA MARKETING
6.7. MOBILE
APPLICATION
6.8. OTHER
APPLICATIONS
7. EUROPE
MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK
7.1. GERMANY
7.2. FRANCE
7.3. UNITED
KINGDOM
7.4. ITALY
7.5. SPAIN
7.6. NETHERLANDS
7.7. NORDICS
7.8. REST
OF EUROPE
8. COMPETITIVE
LANDSCAPE
8.1. IBM
8.2. ORACLE
CORPORATION
8.3. SALESFORCE.COM
INC
8.4. SAP
SE
8.5. ADOBE
INC
8.6. ACT
ON SOFTWARE INC
8.7. COGNIZANT
TECHNOLOGY INC
8.8. ETRIGUE
CORP
8.9. GREENROPE
8.10. SAS
INSTITUTE INC
8.11. BENCHMARKONE
8.12. HUBSPOT
INC
8.13. INSIDE
SALES INC
9. RESEARCH
METHODOLOGY & SCOPE
9.1. RESEARCH
SCOPE & DELIVERABLES
9.2. SOURCES
OF DATA
9.3. RESEARCH
METHODOLOGY
TABLE 1: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
TABLE 2: VENDOR
SCORECARD
TABLE 3: LIST OF
ACQUISITIONS
TABLE 4: LIST OF
PRODUCT DEVELOPMENTS
TABLE 5: LIST OF
AGREEMENTS
TABLE 6: LIST OF
BUSINESS EXPANSIONS
TABLE 7: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)
TABLE 8: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)
TABLE 9: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)
TABLE 10: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)
TABLE 11: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: INDUSTRY
COMPONENTS
FIGURE 3: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN
%)
FIGURE 4: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)
FIGURE 5: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)
FIGURE 6: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)
FIGURE 7: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)
FIGURE 8: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $
MILLION)
FIGURE 9: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 10: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $
MILLION)
FIGURE 11: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN
$ MILLION)
FIGURE 12: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)
FIGURE 13: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)
FIGURE 14: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION,
2022-2028 (IN $ MILLION)
FIGURE 15: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)
FIGURE 16: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)
FIGURE 17: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN
%)
FIGURE 18: EUROPE MARKETING
AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $
MILLION)
FIGURE 19: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $
MILLION)
FIGURE 20: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $
MILLION)
FIGURE 21: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN
$ MILLION)
FIGURE 22: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $
MILLION)
FIGURE 23: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN
$ MILLION)
FIGURE 24: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $
MILLION)
FIGURE 25: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $
MILLION)
FIGURE 26: EUROPE
MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 27: GERMANY
MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 28: FRANCE MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 29: UNITED
KINGDOM MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 30: ITALY MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 31: SPAIN MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 32: THE NETHERLANDS
MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 33: NORDICS
MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 34: REST OF
EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)