EUROPE TEQUILA MARKET 2021-2028

Consumer Goods & Services | Food & Beverages

EUROPE TEQUILA MARKET 2021-2028

Market by Product, Distributors, and Country | Forecast 2021-2028

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As per Triton’s report, the tequila market in Europe is expected to attain a compound annual growth rate of 4.43% based on revenue during the assessed period of 2021-2028. 


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The countries examined in this market include:

•        The United Kingdom

•        Spain

•        Germany

•        Italy

•        France

•        Russia

•        Rest of Europe

In recent years, the alcohol consumption rate has increased tremendously across European nations. Moreover, tequila was registered as a geographical indication product in the European Union a few years back. This resulted in an increase in the consumption of tequila across the region’s nations. Among the major companies, Diageo Plc and Pernod Ricard SA are prominent companies offering tequila in the region. In addition, the rising number of bars has further augmented the demand for spirits like tequila. Hence, such factors are driving the growth of the tequila market.

In the United Kingdom, spirits have acquired a significant share in the alcohol industry. Moreover, tequila is among the fastest-growing in the spirits category. This is primarily owing to the launch of premium brands. For instance, recently, Mangrove UK partnered with Vivir to launch a wide range of premium tequila manufactured fully from highland agave. Furthermore, the rise in the number of pubs is another factor amplifying the demand for drinks like tequila across the country. Therefore, all these factors are driving the tequila market in the United Kingdom on a growth path.

Brown Forman Corporation is a leading spirit and wine company. It is involved in the manufacturing, importing, and exporting of alcoholic beverages. The company’s product line includes whiskey, tequila, vodka, wine, and RTDs, among others. Besides, it markets products under multiple brand names, such as Early Times, Jack Daniel’s, Mist, and Woodford Reserve. Brown Forman has operations across various countries, including France, the Netherlands, the UK, Spain, and others. 

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Table of Content

1. EUROPE TEQUILA MARKET - SUMMARY 

2. INDUSTRY OUTLOOK  

2.1. IMPACT OF COVID-19 ON TEQUILA MARKET         

2.2. KEY INSIGHTS      

2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT       

2.2.2. TEQUILA’S EVOLUTION AS A DRINK   

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES         

2.3.3. BARGAINING POWER OF BUYERS      

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. KEY MARKET STRATEGIES      

2.6.1. ACQUISITIONS       

2.6.2. PRODUCT LAUNCHES    

2.6.3. CONTRACTS & AGREEMENTS  

2.6.4. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS          

2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA

2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS        

2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS    

2.8. MARKET CHALLENGES 

2.8.1. RISING RAW MATERIAL COSTS

2.8.2. ANTI-ALCOHOL CAMPAIGNS     

2.9. MARKET OPPORTUNITIES        

2.9.1. RISING NUMBER OF TEQUILA STARTUPS    

2.9.2. INFLUENCE OF CRISTALINO TEQUILA

3. EUROPE TEQUILA MARKET OUTLOOK - BY PRODUCT

3.1. VALUE        

3.2. PREMIUM   

3.3. SUPER PREMIUM

3.4. HIGH-END PREMIUM      

4. EUROPE TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS 

4.1. SUPERMARKETS & HYPERMARKETS          

4.2. LIQUOR SPECIALIST STORES 

4.3. ONLINE RETAILING         

4.4. OTHER DISTRIBUTORS 

5. EUROPE TEQUILA MARKET – REGIONAL OUTLOOK                

5.1. UNITED KINGDOM

5.2. GERMANY

5.3. FRANCE

5.4. SPAIN

5.5. ITALY

5.6. RUSSIA       

5.7. REST OF EUROPE                      

6. COMPETITIVE LANDSCAPE 

6.1. ANHEUSER BUSCH INBEV                  

6.2. ASAHI GROUP HOLDINGS LTD           

6.3. BACARDI AND CO LTD              

6.4. BEAM SUNTORY INC     

6.5. BROWN FORMAN CORPORATION                 

6.6. CONSTELLATION BRANDS                  

6.7. DIAGEO PLC         

6.8. E AND J GALLO WINERY INC             

6.9. JOSE CUERVO    

6.10. LA MARTINIQUAISE

6.11. LUXCO INC                     

6.12. PERNOD RICARD SA   

6.13. SAZERAC COMPANY INC       

6.14. TEQUILA CENTINELA              

7. RESEARCH METHODOLOGY & SCOPE     

7.1. RESEARCH SCOPE & DELIVERABLES                     

7.2. SOURCES OF DATA                    

7.3. RESEARCH METHODOLOGY    

List of Tables

TABLE 1: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

TABLE 4: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 5: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 6: TOP TEQUILA BUYERS IN BELGIUM

TABLE 7: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: EUROPE TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)

FIGURE 3: EUROPE TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)

FIGURE 4: EUROPE TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 5: EUROPE TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 6: EUROPE TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 7: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)

FIGURE 8: EUROPE TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 9: EUROPE TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)

FIGURE 10: EUROPE TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

FIGURE 11: EUROPE TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)

FIGURE 12: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 13: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 14: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 15: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 16: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 17: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 18: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 19: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)

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