Market by Kombucha Type, Distributors, and Geography | Forecast 2019-2028
Triton Market Research calculates that the global market for kombucha, which was valued at $1.26 billion in 2019, is predicted to reach $7.68 billion by 2028, growing at a CAGR of 22.21% during the estimated period.
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Kombucha consumption is
mainly associated with health and wellness, including the health benefits
offered by probiotics. The potential for kombucha remains substantial, with the
category having adequate scope for further development.
Triton’s research report on kombucha provides an in-depth insight into the market. The comprehensive analysis of the market includes the key insights, timeline of kombucha, Porter’s five forces analysis, market attractiveness index, vendor scorecard, industry components, key impact analysis, and impact of COVID-19 on the kombucha market.
The trend of health
drinks and healthy hydration, along with demand for flavored kombucha drinks,
is mainly driving the kombucha market’s progress. The growth of kombucha can be
attributed to its supposed health benefits, with suggestive evidence that the
probiotics included in kombucha are beneficial for gut health. Although,
widespread research on the health benefits of the drink has not been
undertaken. Nevertheless, some kombucha supporters promote it to explain its
benefits to detoxify the liver, prevent arthritis, boost energy, and even
reduce hair loss. On the other hand, mainstream brands back away from such
claims to concentrate on a narrower set of better-documented health benefits.
Furthermore, the
increased consumption of functional beverages and growing R&D innovations
to develop a product portfolio, are projected to generate affluent
opportunities for the studied market. For instance, Starbucks has launched its
kombucha under the private labeled brand to satisfy the surging demand, while
achieving their market position in the thriving kombucha market.
However, the market has
been negatively impacted, owing to the availability of multiple alternatives
for consumers. It faces intense competition from RTD tea and coffee, along with
other traditional beverages. The functional beverage market recently observed a
rise in the consumption of drinkable vinegar that is beneficial for gut health
and is packed with vitamin C.
Key geographies covered in the global kombucha market are:
• North America: United
States and Canada
• Europe: United Kingdom,
France, Germany, Spain, Italy, Russia, and Rest of Europe
• Asia-Pacific: China,
Japan, India, Australia, South Korea, ASEAN Countries, and Rest of Asia-Pacific
• Latin America: Brazil,
Mexico, and Rest of Latin America
• Middle East and Africa:
Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle
East & Africa
The segmentation analysis of the kombucha market entails:
• Market by Kombucha Type:
o Original/Regular
Kombucha
o Flavored
Kombucha
• Citrus
• Apple, Coconut, and Mango
• Herbs and Spices
• Flower
• Berries
• Other Flavors
• Market by Distributors:
o Supermarkets
& Hypermarkets
o Health
Stores
o E-commerce
o Other
Distributors
The
key companies involved in the kombucha market consists of Live Soda LLC, Brew
Dr Kombucha, NessAlla Kombucha, Health-Ade Kombucha, Wonder Drink Kombucha, Suja
Life LLC, The Hain Celestial Group Inc, GTs Living Foods, Makana Beverages Inc,
New Age Beverages Corporation, Humm Kombucha LLC, Kosmic Kombucha, Revive
Kombucha, PepsiCo Inc, and Go Kombucha.
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VIEW REPORT1. GLOBAL
KOMBUCHA MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. MARKET
DEFINITION
2.2. TIMELINE
OF KOMBUCHA
2.3. KEY
INSIGHTS
2.3.1. EXEMPTION
FROM ALCOHOL TAX AND REGULATORY CODE
2.3.2. PACKAGING
INNOVATIONS
2.3.3. HIGH
DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
2.4. IMPACT
OF COVID-19 ON KOMBUCHA MARKET
2.5. PORTER’S
FIVE FORCES ANALYSIS
2.5.1. THREAT
OF NEW ENTRANTS
2.5.2. THREAT
OF SUBSTITUTE
2.5.3. BARGAINING
POWER OF BUYERS
2.5.4. BARGAINING
POWER OF SUPPLIERS
2.5.5. THREAT
OF COMPETITIVE RIVALRY
2.6. KEY
IMPACT ANALYSIS
2.6.1. PRICE
2.6.2. KOMBUCHA
FLAVORS
2.6.3. LABELLING
2.7. MARKET
ATTRACTIVENESS INDEX
2.8. INDUSTRY
COMPONENTS
2.8.1. RESEARCH
& DEVELOPMENT
2.8.2. MANUFACTURERS
2.8.3. DISTRIBUTORS
2.8.4. RETAILERS
& END-USERS
2.9. MARKET
DRIVERS
2.9.1. TREND
OF HEALTH DRINKS AND HEALTHY HYDRATION
2.9.2. DEMAND
FOR FLAVORED KOMBUCHA DRINKS
2.10. MARKET RESTRAINTS
2.10.1. AVAILABILITY
OF VARIOUS ALTERNATIVES FOR CONSUMERS
2.11. MARKET OPPORTUNITIES
2.11.1. HEALTH
CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES
2.11.2. INCREASING
R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO
2.12. MARKET CHALLENGES
2.12.1. REGULATORY
ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA
3. GLOBAL
KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE
3.1. ORIGINAL/REGULAR
KOMBUCHA
3.2. FLAVORED
KOMBUCHA
3.2.1. CITRUS
3.2.2. APPLE,
COCONUT, AND MANGO
3.2.3. HERBS
AND SPICES
3.2.4. FLOWER
3.2.5. BERRIES
3.2.6. OTHER
FLAVORS
4. GLOBAL
KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS
& HYPERMARKETS
4.2. HEALTH
STORES
4.3. E-COMMERCE
4.4. OTHER
DISTRIBUTORS
5. GLOBAL
KOMBUCHA MARKET - REGIONAL OUTLOOK
5.1. NORTH
AMERICA
5.1.1. MARKET
BY KOMBUCHA TYPE
5.1.2. MARKET
BY FLAVORED KOMBUCHA
5.1.3. MARKET
BY DISTRIBUTORS
5.1.4. COUNTRY
ANALYSIS
5.1.4.1.
UNITED STATES
5.1.4.2.
CANADA
5.2. EUROPE
5.2.1. MARKET
BY KOMBUCHA TYPE
5.2.2. MARKET
BY FLAVORED KOMBUCHA
5.2.3. MARKET
BY DISTRIBUTORS
5.2.4. COUNTRY
ANALYSIS
5.2.4.1. UNITED KINGDOM
5.2.4.2. GERMANY
5.2.4.3. FRANCE
5.2.4.4. SPAIN
5.2.4.5. TALY
5.2.4.6. RUSSIA
5.2.4.7. REST OF EUROPE
5.3. ASIA-PACIFIC
5.3.1. MARKET
BY KOMBUCHA TYPE
5.3.2. MARKET
BY FLAVORED KOMBUCHA
5.3.3. MARKET
BY DISTRIBUTORS
5.3.4. COUNTRY
ANALYSIS
5.3.4.1.
CHINA
5.3.4.2.
JAPAN
5.3.4.3.
INDIA
5.3.4.4.
SOUTH KOREA
5.3.4.5.
ASEAN COUNTRIES
5.3.4.6.
AUSTRALIA & NEW ZEALAND
5.3.4.7.
REST OF ASIA-PACIFIC
5.4. LATIN
AMERICA
5.4.1. MARKET
BY KOMBUCHA TYPE
5.4.2. MARKET
BY FLAVORED KOMBUCHA
5.4.3. MARKET
BY DISTRIBUTORS
5.4.4. COUNTRY
ANALYSIS
5.4.4.1.
BRAZIL
5.4.4.2.
MEXICO
5.4.4.3.
REST OF LATIN AMERICA
5.5. MIDDLE
EAST AND AFRICA
5.5.1. MARKET
BY KOMBUCHA TYPE
5.5.2. MARKET
BY FLAVORED KOMBUCHA
5.5.3. MARKET
BY DISTRIBUTORS
5.5.4. COUNTRY
ANALYSIS
5.5.4.1.
UNITED ARAB EMIRATES
5.5.4.2.
SAUDI ARABIA
5.5.4.3.
TURKEY
5.5.4.4.
SOUTH AFRICA
5.5.4.5.
REST OF MIDDLE EAST &
AFRICA
6. COMPETITIVE
LANDSCAPE
6.1. GTs
LIVING FOODS
6.2. PEPSICO
INC (KEVITA KOMBUCHA)
6.3. HEALTH-ADE
KOMBUCHA
6.4. REVIVE
KOMBUCHA
6.5. THE
HAIN CELESTIAL GROUP INC
6.6. BREW
DR KOMBUCHA
6.7. HUMM
KOMBUCHA LLC
6.8. WONDER
DRINK KOMBUCHA
6.9. MAKANA
BEVERAGES INC (THEBU KOMBUCHA)
6.10. NESSALLA KOMBUCHA
6.11.LIVE SODA LLC
6.12.GO KOMBUCHA
6.13. KOSMIC KOMBUCHA
6.14. NEW AGE BEVERAGES CORPORATION
(BUCHA KOMBUCHA)
6.15.SUJA LIFE LLC
7. RESEARCH
METHODOLOGY & SCOPE
7.1. RESEARCH
SCOPE & DELIVERABLES
7.2. SOURCES
OF DATA
7.3. RESEARCH
METHODOLOGY
TABLE 1: GLOBAL KOMBUCHA
MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)
TABLE 2: GLOBAL
KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 3: GLOBAL
KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 4: GLOBAL
KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
TABLE 5: GLOBAL
KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)
TABLE 6: NORTH AMERICA
KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 7: NORTH AMERICA
KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 8: NORTH AMERICA
KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 9: NORTH AMERICA
KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
TABLE 10: EUROPE
KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 11: EUROPE
KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 12: EUROPE
KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 13: EUROPE
KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
TABLE 14: ASIA-PACIFIC
KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 15: ASIA-PACIFIC
KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 16: ASIA-PACIFIC
KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 17: ASIA-PACIFIC
KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
TABLE 18: LATIN AMERICA
KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 19: LATIN AMERICA
KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 20: LATIN AMERICA
KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 21: LATIN AMERICA
KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
TABLE 22: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 23: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 24: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 25: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
FIGURE 1: TIMELINE OF
KOMBUCHA
FIGURE 2: KEY BUYING
IMPACT ANALYSIS
FIGURE 3: MARKET
ATTRACTIVENESS INDEX
FIGURE 4: INDUSTRY
COMPONENTS
FIGURE 5: GLOBAL
KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $ MILLION)
FIGURE 6: GLOBAL
KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
FIGURE 7: GLOBAL
KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)
FIGURE 8: GLOBAL
KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)
FIGURE 9: GLOBAL
KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)
FIGURE 10: GLOBAL
KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)
FIGURE 11: GLOBAL
KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)
FIGURE 12: GLOBAL
KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)
FIGURE 13: GLOBAL
KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $ MILLION)
FIGURE 14: GLOBAL
KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)
FIGURE 15: GLOBAL
KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)
FIGURE 16: GLOBAL
KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)
FIGURE 17: GLOBAL
KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)
FIGURE 18: UNITED
STATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 19: CANADA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 20: UNITED
KINGDOM KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 21: GERMANY
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 22: FRANCE
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 23: SPAIN
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 24: ITALY
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 25: RUSSIA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 26: REST OF
EUROPE KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 27: CHINA KOMBUCHA
MARKET 2019-2028 (IN $ MILLION)
FIGURE 28: JAPAN
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 29: INDIA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 30: SOUTH KOREA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 31: ASEAN COUNTRIES
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 32: AUSTRALIA
& NEW ZEALAND KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 33: REST OF
ASIA-PACIFIC KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 34: BRAZIL
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 35: MEXICO
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 36: REST OF
LATIN AMERICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 37: UNITED ARAB
EMIRATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 38: SAUDI ARABIA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 39: TURKEY
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 40: SOUTH AFRICA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 41: REST OF
MIDDLE EAST & AFRICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)