Market By Vehicle Type (UTV, ATV) Fuel Type (Gasoline Powered, Diesel Powered, Electric Powered, Solar Powered) Displacement (≤400 (CC), 400-800 (CC), ≥800 (CC)) End-User (Recreational, Agriculture & Utility, Sports, Military & Defense, Other End-Users) and Regional Outlook | Forecast 2025-2032
Triton’s research analysis states that the ATV and UTV market in Latin America is estimated to gain revenue at a CAGR of 3.60% over the forecast years 2025-2032.
Report scope can be customized per your requirements - Request Free Sample Report
Latin America’s ATV and UTV market is witnessing growth due to the increasing demand for off-road vehicles in the agriculture, tourism, and recreational sectors. The region’s vast rural areas and rugged terrains make ATVs and UTVs essential for farmers and utility workers, particularly in countries like Brazil and Argentina. The expansion of tourism, especially eco-tourism and adventure sports, is also contributing to the rise in ATV and UTV usage. Hence, manufacturers are focusing on expanding their presence by offering models tailored to the unique needs of Latin American consumers. Additionally, the growing interest in electric models is anticipated to boost market growth further.
The countries researched in this region include:
Brazil holds the largest market share, achieving around $143.46 million in 2024.
Brazil’s status as a popular tourist destination, drawing both domestic and international travelers, has fueled substantial growth in the hospitality sector, particularly in resort and hotel development.
Sao Paulo is at the forefront of this expansion, with 69 hotels and resorts under development, including 17 within the city itself.
As Brazil’s second most renowned city after Rio de Janeiro, Sao Paulo’s robust hospitality industry, coupled with the increasing number of coastal resorts, is anticipated to drive demand for ATVs and UTVs, especially for resort transportation needs.
ATV and UTV Market Forecast for Mexico
ATVs and UTVs, previously prohibited on roadways in Mexico, are now experiencing wider adoption due to recent legislative changes. These changes have been particularly advantageous for farmers and ranchers, who now use these vehicles to access fields via paved roads. For example, the Mexican government passed a law permitting ATVs and UTVs on designated roadways, spurring growth in related services. Companies like Adventure Mexican Insurance now offer specialized coverage for quads and other off-road vehicles, supporting this evolving market.
The studied market is categorized into vehicle type, displacement, fuel type, and end-user. The vehicle type segment includes ATVs and UTVs, with recent advancements emphasizing safety, innovation, and sustainability. Manufacturers are increasingly focusing on technologies such as electric and hybrid models to meet the growing demand for eco-friendly vehicles in outdoor recreation. Efforts to enhance safety include adopting standard regulations and advanced features like roll cages and improved braking systems, ensuring rider protection. These initiatives are particularly significant for younger enthusiasts and reflect a broader industry shift toward sustainable and safer alternatives.
Contender Analysis in the ATV and UTV Market:
Textron Inc operates across aircraft, defense, industrial, and finance sectors, offering a diverse product portfolio. Its offerings include business jets, piston-engine aircraft, military and commercial helicopters, tiltrotor aircraft, and mission support systems. The company also provides advanced technologies such as sensors, surveillance systems, precision-guided weapons, armored vehicles, and electronic warfare equipment. Additionally, Textron produces piston aircraft engines and intelligence software solutions. With a strong presence across Asia-Pacific, Latin America, North America, and Europe, the company continues to expand its influence in global markets.
The other important contenders in the reviewed market are Kubota Corporation, BRP Inc, KYMCO, Polaris Inc, Suzuki Motor Corporation, Textron Inc, and Yamaha Motor Co Ltd.
KEY DELIVERABLES OF THE REPORT:
Market CAGR during the forecasting years 2025-2032
Detailed data highlighting key insights, industry components, and market strategies
Comprehensive information and estimation of the ATV and UTV market revenue growth in Latin America and its influence on the parent market
In-depth study of forthcoming trends in consumer behavioral patterns
A meticulous analysis of the competitive landscape and Porter’s Five Forces
A wide-ranging study of factors that will challenge the Latin America ATV and UTV market’s growth during the upcoming years
Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here.
Market By Vehicle Type, Power ..
VIEW REPORT
Market by Vehicle, Component, ..
VIEW REPORT
Market By Vehicle Type (UTV, A ..
VIEW REPORT
Market by Component, Applicati ..
VIEW REPORT
Market by Solution, Applicatio ..
VIEW REPORT
Market by Vehicle Type, Applic ..
VIEW REPORT
Market by Vehicle Type, Type, ..
VIEW REPORT
Market by End-user, Vehicle, T ..
VIEW REPORT1. LATIN AMERICA ATV AND UTV MARKET – SUMMARY
2. INDUSTRY OUTLOOK
2.1. PORTER’S FIVE FORCES ANALYSIS
2.1.1. THREAT OF NEW ENTRANTS
2.1.2. THREAT OF SUBSTITUTES
2.1.3. BARGAINING POWER OF BUYERS
2.1.4. BARGAINING POWER OF SUPPLIERS
2.1.5. THREAT OF COMPETITIVE RIVALRY
2.2. SUPPLY CHAIN ANALYSIS
2.2.1. RAW MATERIAL PROCUREMENT
2.2.2. COMPONENT MANUFACTURING
2.2.3. ASSEMBLY AND PRODUCTION
2.2.4. DISTRIBUTION CHANNELS
2.2.5. AFTER-SALES SERVICES
2.3. KEY BUYING IMPACT ANALYSIS
2.3.1. PERFORMANCE AND DURABILITY
2.3.2. SAFETY FEATURES
2.3.3. COST EFFICIENCY AND MAINTENANCE
2.3.4. BRAND REPUTATION AND CUSTOMER SUPPORT
2.4. REGULATORY FRAMEWORK
2.5. KEY MARKET STRATEGIES
2.5.1. COLLABORATIONS
2.5.2. PRODUCT LAUNCHES
2.5.3. ACQUISITIONS
2.5.4. BUSINESS DIVESTITURES & EXPANSIONS
2.6. MARKET DRIVERS
2.6.1. GROWING POPULARITY OF RECREATIONAL ACTIVITIES
AND ADVENTURE TOURISM
2.6.2. INCREASED USE OF ATVS AND UTVS IN AGRICULTURE
AND FORESTRY APPLICATIONS
2.6.3. ADVANCEMENT IN TECHNOLOGY, FEATURING ELECTRIC
MODELS AND IMPROVED SAFETY MEASURES
2.7. MARKET CHALLENGES
2.7.1. HIGH UPFRONT COSTS AND MAINTENANCE FEES
RESTRICT ACCESSIBILITY
2.7.2. STRICT GOVERNMENT POLICIES ON EMISSIONS AND
OFF-ROAD VEHICLE USE
2.7.3. SAFETY RISKS LINKED TO ATVS AND UTVS IN
CHALLENGING TERRAINS
2.8. MARKET OPPORTUNITIES
2.8.1. RISING DEMAND FOR ELECTRIC AND HYBRID ATVS
AND UTVS FUELED BY SUSTAINABILITY INITIATIVES
2.8.2. GROWTH OF RENTAL SERVICES FOR RECREATIONAL
OFF-ROAD VEHICLES IN TOURIST HOTSPOTS
2.8.3. INNOVATION IN AUTONOMOUS AND SEMI-AUTONOMOUS
ATV AND UTV TECHNOLOGIES
2.9. ANALYST PERSPECTIVE
3. LATIN AMERICA ATV AND UTV MARKET – BY VEHICLE
TYPE
3.1. UTV
3.2. ATV
4. LATIN AMERICA ATV AND UTV MARKET – BY FUEL
TYPE
4.1. GASOLINE-POWERED
4.2. DIESEL-POWERED
4.3. ELECTRIC-POWERED
4.4. SOLAR-POWERED
5. LATIN AMERICA ATV AND UTV MARKET – BY
DISPLACEMENT
5.1. ≤400 (CC)
5.2. 400-800 (CC)
5.3. ≥800 (CC)
6. LATIN AMERICA ATV AND UTV MARKET – BY
END-USER
6.1. RECREATIONAL
6.2. AGRICULTURE & UTILITY
6.3. SPORTS
6.4. MILITARY & DEFENSE
6.5. OTHER END-USERS
7. LATIN AMERICA ATV AND UTV MARKET – BY COUNTRY
OUTLOOK
7.1. LATIN AMERICA
7.1.1. MARKET BY VEHICLE TYPE
7.1.2. MARKET BY FUEL TYPE
7.1.3. MARKET BY DISPLACEMENT
7.1.4. MARKET BY END-USER
7.1.5. COUNTRY ANALYSIS
7.1.5.1. BRAZIL
7.1.5.1.1. BRAZIL ATV AND UTV MARKET
FORECAST & PROSPECTS
7.1.5.2. MEXICO
7.1.5.2.1. MEXICO ATV AND UTV MARKET
FORECAST & PROSPECTS
7.1.5.3. REST OF LATIN AMERICA
7.1.5.3.1. REST OF LATIN AMERICA ATV
AND UTV MARKET FORECAST & PROSPECTS
8. COMPETITIVE LANDSCAPE
8.1. BRP INC
8.1.1. OVERVIEW
8.1.2. PORTFOLIO
8.1.3. KEY STRENGTHS
8.1.4. KEY CHALLENGES
8.2. CFMOTO
8.2.1. OVERVIEW
8.2.2. PORTFOLIO
8.2.3. KEY STRENGTHS
8.2.4. KEY CHALLENGES
8.3. DEERE AND COMPANY
8.3.1. OVERVIEW
8.3.2. PORTFOLIO
8.3.3. KEY STRENGTHS
8.3.4. KEY CHALLENGES
8.4. HISUN
8.4.1. OVERVIEW
8.4.2. PORTFOLIO
8.4.3. KEY STRENGTHS
8.4.4. KEY CHALLENGES
8.5. HONDA MOTOR COMPANY LTD
8.5.1. OVERVIEW
8.5.2. PORTFOLIO
8.5.3. KEY STRENGTHS
8.5.4. KEY CHALLENGES
8.6. KAWASAKI HEAVY INDUSTRIES LTD
8.6.1. OVERVIEW
8.6.2. PORTFOLIO
8.6.3. KEY STRENGTHS
8.6.4. KEY CHALLENGES
8.7. KUBOTA CORPORATION
8.7.1. OVERVIEW
8.7.2. PORTFOLIO
8.7.3. KEY STRENGTHS
8.7.4. KEY CHALLENGES
8.8. KYMCO
8.8.1. OVERVIEW
8.8.2. PORTFOLIO
8.8.3. KEY STRENGTHS
8.8.4. KEY CHALLENGES
8.9. POLARIS INC
8.9.1. OVERVIEW
8.9.2. PORTFOLIO
8.9.3. KEY STRENGTHS
8.9.4. KEY CHALLENGES
8.10. SUZUKI MOTOR CORPORATION
8.10.1. OVERVIEW
8.10.2. PORTFOLIO
8.10.3. KEY STRENGTHS
8.10.4. KEY CHALLENGES
8.11. TEXTRON INC
8.11.1. OVERVIEW
8.11.2. PORTFOLIO
8.11.3. KEY STRENGTHS
8.11.4. KEY CHALLENGES
8.12. YAMAHA MOTOR CO LTD
8.12.1. OVERVIEW
8.12.2. PORTFOLIO
8.12.3. KEY STRENGTHS
8.12.4. KEY CHALLENGES
9. RESEARCH METHODOLOGY & SCOPE
9.1. RESEARCH SCOPE & DELIVERABLES
9.2. SOURCES OF DATA
9.3. RESEARCH METHODOLOGY
TABLE 1: LATIN AMERICA
ATV AND UTV MARKET, BY COUNTRY OUTLOOK, HISTORICAL YEARS, 2020-2024 (IN $
MILLION)
TABLE 2: LATIN AMERICA
ATV AND UTV MARKET, BY COUNTRY OUTLOOK, FORECAST YEARS, 2025-2032 (IN $
MILLION)
TABLE 3: REGULATORY
FRAMEWORK
TABLE 4: LIST OF
COLLABORATIONS
TABLE 5: LIST OF
PRODUCT LAUNCHES
TABLE 6: LIST OF
ACQUISITIONS
TABLE 7: LIST OF
BUSINESS DIVESTITURES & EXPANSIONS
TABLE 8: LATIN AMERICA
ATV AND UTV MARKET, BY VEHICLE TYPE, 2025-2032 (IN $ MILLION)
TABLE 9: LATIN AMERICA
ATV AND UTV MARKET, BY FUEL TYPE, 2025-2032 (IN $ MILLION)
TABLE 10: LATIN AMERICA
ATV AND UTV MARKET, BY DISPLACEMENT, 2025-2032 (IN $ MILLION)
TABLE 11: LATIN AMERICA
ATV AND UTV MARKET, BY END-USER, 2025-2032 (IN $ MILLION)
FIGURE 1: PORTER’S FIVE
FORCES ANALYSIS
FIGURE 2: MARKET
MATURITY ANALYSIS
FIGURE 3: SUPPLY CHAIN
ANALYSIS
FIGURE 4: KEY BUYING
IMPACT ANALYSIS
FIGURE 5: LATIN AMERICA
ATV AND UTV MARKET, BY VEHICLE TYPE, 2024 & 2032 (IN %)
FIGURE 6: LATIN AMERICA
ATV AND UTV MARKET, BY UTV, 2025-2032 (IN $ MILLION)
FIGURE 7: LATIN AMERICA
ATV AND UTV MARKET, BY ATV, 2025-2032 (IN $ MILLION)
FIGURE 8: LATIN AMERICA
ATV AND UTV MARKET, BY FUEL TYPE, 2024 & 2032 (IN %)
FIGURE 9: LATIN AMERICA
ATV AND UTV MARKET, BY GASOLINE-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 10: LATIN
AMERICA ATV AND UTV MARKET, BY DIESEL-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 11: LATIN
AMERICA ATV AND UTV MARKET, BY ELECTRIC-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 12: LATIN
AMERICA ATV AND UTV MARKET, BY SOLAR-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 13: LATIN
AMERICA ATV AND UTV MARKET, BY DISPLACEMENT, 2024 & 2032 (IN %)
FIGURE 14: LATIN
AMERICA ATV AND UTV MARKET, BY ≤400 (CC), 2025-2032 (IN $ MILLION)
FIGURE 15: LATIN
AMERICA ATV AND UTV MARKET, BY 400-800 (CC), 2025-2032 (IN $ MILLION)
FIGURE 16: LATIN
AMERICA ATV AND UTV MARKET, BY ≥800 (CC), 2025-2032 (IN $ MILLION)
FIGURE 17: LATIN
AMERICA ATV AND UTV MARKET, BY END-USER, 2024 & 2032 (IN %)
FIGURE 18: LATIN
AMERICA ATV AND UTV MARKET, BY RECREATIONAL, 2025-2032 (IN $ MILLION)
FIGURE 19: LATIN
AMERICA ATV AND UTV MARKET, BY AGRICULTURE & UTILITY, 2025-2032 (IN $
MILLION)
FIGURE 20: LATIN
AMERICA ATV AND UTV MARKET, BY SPORTS, 2025-2032 (IN $ MILLION)
FIGURE 21: LATIN
AMERICA ATV AND UTV MARKET, BY MILITARY & DEFENSE, 2025-2032 (IN $ MILLION)
FIGURE 22: LATIN
AMERICA ATV AND UTV MARKET, BY OTHER END-USERS, 2025-2032 (IN $ MILLION)
FIGURE 23: LATIN
AMERICA ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2024 & 2032 (IN %)
FIGURE 24: BRAZIL ATV
AND UTV MARKET 2025-2032 (IN $ MILLION)
FIGURE 25: MEXICO ATV
AND UTV MARKET 2025-2032 (IN $ MILLION)
FIGURE 26: REST OF
LATIN AMERICA ATV AND UTV MARKET 2025-2032 (IN $ MILLION)