Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028
According to Triton Market
Research’s report, the marketing automation software market in Latin America is
likely to advance at a CAGR of 9.47%
over the forecasted period 2022-2028.
Report scope can be customized per your requirements. Request For Customization
The
countries evaluated in the region are:
•
Brazil
•
Mexico
•
Rest of Latin America
In
Latin America, Brazil captures the largest share in the marketing automation
software market. The
studied market in the region is majorly driven by factors such as government
support for innovation and digital transformation. Besides this, the rising investments
in technologies like the cloud have expanded the market’s growth in recent
years. There is also a rising focus on education that has increased the
adoption of marketing automation software. Additionally, cloud solutions are
expected to witness significant growth, which will drive the marketing
automation software market over the forecast period.
In Brazil, the information and communications
technology sector has developed significantly over the past few years.
Moreover, the government has formulated various strategies, including the
National Plan on Digital Transformation, to support the growth of the ICT
sector. The government’s commitment towards innovation has led to the tax
incentive for businesses engaged in the deployment of advanced technologies.
Besides, the country is witnessing significant development in information
security, artificial intelligence, and big data analytics. Therefore, as stated
above, these factors are anticipated to propel the marketing automation
software market on a growth path over the projected period.
A rising number of organizations are adopting
cloud computing in Mexico. Numerous telecom operators are competing to provide
attractive prices to users. Along with this, ecommerce platforms have gained
significant traction in the country. This rise in digitalization trends is
anticipated to widen the scope and growth of the marketing automation software
market.
On-premise
software installation refers to the operation of computers on organizations’
premises using software instead of on the cloud or server. Enterprise software
is a group of programs having common applications, tools for modeling a
company’s work, and the development of new tools. It mainly assists in solving
problems, resulting in cost-saving, improved visibility, and accelerated
growth. The market is studied based on
deployment, vertical, application, and end-users. The deployment segment is
divided into on-premise and cloud.
The
leading companies in the reviewed market consist of Salesforce.com Inc, Adobe
Inc, Act On Software Inc, GreenRope, Cognizant Technology Inc, Etrigue Corp,
and SAP SE.
Salesforce is engaged in providing sales,
service, commerce, and marketing cloud offerings. It offers consulting,
deployment, training, integration, and educational services. The company caters
to financial services, healthcare, retail, consumer goods, media, automotive,
hospitality, and government sectors, among others. Additionally, it operates
via its platform and other tools, enabling third parties to develop and run new
applications on its platform. Salesforce has operations across multiple
regions, including Latin America.
Key deliverables of the report:
●
Market CAGR during the forecasting years 2022-2028
●
Detailed data highlighting key insights, industry components, and
market strategies
● Comprehensive information and estimation of the marketing
automation software market revenue growth in Latin America and its influence on
the parent market
●
In-depth study of forthcoming trends in consumer behavioral
patterns
●
A meticulous analysis of the competitive landscape, vendor
scorecard, and Porter’s Five Forces
● A wide-ranging study of factors that will challenge the LA
marketing automation software market’s growth during the upcoming years
Want to get specific insights? Our team of
analysts can customize this report based on your preferences. Connect with us here.
Market by Technology (Data ana ..
VIEW REPORT1. LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET
2.2. EVOLUTION
& TRANSITION OF MARKETING AUTOMATION SOFTWARE
2.3. KEY
INSIGHTS
2.3.1. HIGHER
ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN
INTEGRATED CRM SPACE
2.3.2. GROWING
USE OF LOCATION-BASED MARKETING
2.3.3. GROWTH
IN CLOUD-BASED TECHNOLOGY ADOPTION
2.4. PORTER’S
FIVE FORCES ANALYSIS
2.4.1. THREAT
OF NEW ENTRANTS
2.4.2. THREAT
OF SUBSTITUTE S
2.4.3. BARGAINING
POWER OF BUYERS
2.4.4. BARGAINING
POWER OF SUPPLIERS
2.4.5. THREAT
OF COMPETITIVE RIVALRY
2.5. MARKET
ATTRACTIVENESS INDEX
2.6. VENDOR
SCORECARD
2.7. INDUSTRY
COMPONENTS
2.8. KEY
MARKET STRATEGIES
2.8.1. ACQUISITIONS
2.8.2. PRODUCT
DEVELOPMENTS
2.8.3. AGREEMENTS
2.8.4. BUSINESS
EXPANSIONS
2.9. MARKET
DRIVERS
2.9.1. RAPID
EXPANSION OF DIGITAL MARKETING
2.9.2. INCREASING
DEMAND FOR LEAD NURTURING
2.9.3. SURGE
IN IMPORTANCE OF CUSTOMER EXPERIENCE
2.10. MARKET
CHALLENGES
2.10.1. INTEROPERABILITY
ISSUES
2.10.2. DATA-RELATED
CONCERNS
2.11. MARKET
OPPORTUNITIES
2.11.1. NEED
TO INTEGRATE MARKETING EFFORTS
2.11.2. ORGANIZATIONS
AIMING FOR HIGHER ROI
3. LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT
3.1. ON-PREMISE
3.2. CLOUD
4. LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS
4.1. SMES
4.2. LARGE
ENTERPRISES
5. LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL
5.1. TELECOMMUNICATION
AND INFORMATION TECHNOLOGY
5.2. ADVERTISING
AND DESIGN
5.3. BFSI
5.4. HEALTHCARE
5.5. MANUFACTURING
AND DISTRIBUTION
5.6. RETAIL
5.7. OTHERS
6. LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION
6.1. LEAD
SCORING AND LEAD NURTURING
6.2. CAMPAIGN
MANAGEMENT
6.3. INBOUND
MARKETING
6.4. REPORTING
AND ANALYTICS
6.5. EMAIL
MARKETING
6.6. SOCIAL
MEDIA MARKETING
6.7. MOBILE
APPLICATION
6.8. OTHER
APPLICATIONS
7. LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK
7.1. BRAZIL
7.2. MEXICO
7.3. REST
OF LATIN AMERICA
8. COMPETITIVE
LANDSCAPE
8.1. IBM
8.2. ORACLE
CORPORATION
8.3. SALESFORCE.COM
INC
8.4. SAP
SE
8.5. ADOBE
INC
8.6. ACT
ON SOFTWARE INC
8.7. COGNIZANT
TECHNOLOGY INC
8.8. ETRIGUE
CORP
8.9. GREENROPE
8.10. SAS
INSTITUTE INC
8.11. BENCHMARKONE
8.12. HUBSPOT
INC
8.13. INSIDE
SALES INC
9. RESEARCH
METHODOLOGY & SCOPE
9.1. RESEARCH
SCOPE & DELIVERABLES
9.2. SOURCES
OF DATA
9.3. RESEARCH
METHODOLOGY
TABLE 1: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
TABLE 2: VENDOR
SCORECARD
TABLE 3: LIST OF
ACQUISITIONS
TABLE 4: LIST OF
PRODUCT DEVELOPMENTS
TABLE 5: LIST OF
AGREEMENTS
TABLE 6: LIST OF
BUSINESS EXPANSIONS
TABLE 7: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)
TABLE 8: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)
TABLE 9: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)
TABLE 10: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)
TABLE 11: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: INDUSTRY
COMPONENTS
FIGURE 3: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN
%)
FIGURE 4: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)
FIGURE 5: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)
FIGURE 6: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)
FIGURE 7: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)
FIGURE 8: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $
MILLION)
FIGURE 9: LATIN AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 10: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028
(IN $ MILLION)
FIGURE 11: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN,
2022-2028 (IN $ MILLION)
FIGURE 12: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)
FIGURE 13: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $
MILLION)
FIGURE 14: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND
DISTRIBUTION, 2022-2028 (IN $ MILLION)
FIGURE 15: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $
MILLION)
FIGURE 16: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $
MILLION)
FIGURE 17: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 &
2028 (IN %)
FIGURE 18: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD
NURTURING, 2022-2028 (IN $ MILLION)
FIGURE 19: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028
(IN $ MILLION)
FIGURE 20: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028
(IN $ MILLION)
FIGURE 21: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS,
2022-2028 (IN $ MILLION)
FIGURE 22: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN
$ MILLION)
FIGURE 23: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING,
2022-2028 (IN $ MILLION)
FIGURE 24: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028
(IN $ MILLION)
FIGURE 25: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATION, 2022-2028
(IN $ MILLION)
FIGURE 26: LATIN
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028
(IN %)
FIGURE 27: BRAZIL MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 28: MEXICO MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 29: REST OF
LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)