LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET FORECAST (2024-2032)

Automotive & Transportation | Automotive Technologies

LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET FORECAST (2024-2032)

Market by SUV Size (Compact SUV, Subcompact SUV, Mid-Size SUV, Full-Size SUV), Drivetrain Type (All-Wheel Drive, Four-Wheel Drive, Two-Wheel Drive) Price Range (Luxury, Mid-Range, Budget) Seating Capacity (5-Seater, 7-Seater, 8 Seater & Above) Fuel Type (Gasoline, Diesel, Hybrid, Electric) and Country Outlook | Forecast 2024-2032

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Triton’s research report estimates that the Latin America sport utility vehicle (SUV) market is expected to acquire revenue at a CAGR of 5.93% during the forecast years 2024-2032.


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The SUV market in Latin America is expanding due to several factors, including the region’s growing middle class, a preference for larger vehicles that handle diverse terrains, and increasing urbanization. Many consumers favor SUVs for their versatility, comfort, and capability on both city roads and rural areas. In 2022, total SUV sales across the region amounted to over 2 million vehicles. This demand reflects consumers’ shifting preferences and rising vehicle affordability thereby expanding the scope of the sport utility vehicles market in the coming years.   

The countries studied in this region include: 

Key Countries – Brazil, Mexico, and Rest of Latin America

Largest Revenue Generating Country: Brazil

Base Year: 2023 :: Study Period: 2020 - 2032 :: Projection Year: 2024-2032

Brazil captured the highest share in the sport utility vehicle (SUV) market, obtaining about $7.5 billion in 2023.

  • Brazil, as Latin America’s largest auto market, is seeing a strong shift toward SUVs, bolstered by government policies that cut import taxes on electric and hybrid vehicles.

  • These tax incentives motivate manufacturers to introduce more eco-friendly SUV options, aligning with rising consumer demand for sustainable vehicles.

  • Popular models like the Toyota RAV4 Hybrid and locally produced Ford Territory highlight the growing appeal of hybrid SUVs. This shift is expected to drive SUV sales further as consumers increasingly favor versatile, eco-conscious SUVs that suit both urban and rural landscapes.

Sport Utility Vehicle (SUV) Market Forecast for Mexico 

For the second year in a row, General Motors led the SUV market in Mexico, commanding 16.8% of national demand and outpacing competitors like Volkswagen, Toyota, and Nissan. The SUV segment remains the most popular vehicle category in Mexico, capturing 37.7% of the total sales volume in 2022. This strong demand, supported by enhanced local manufacturing capabilities and a stable supply chain, has positioned Mexico as a hub for the SUV market, thereby leading to further growth.  

The sport utility vehicle (SUV) market is segmented based on SUV size, fuel type, seating capacity, drivetrain type, and price range. Based on SUV size, it is further classified into subcompact SUV, mid-size SUV, compact SUV, and full-size SUV. Subcompact SUVs are ideal for drivers in urban areas who value both efficiency and practicality. With their compact size and versatility, models like the Hyundai Kona and Nissan Kicks showcase features like easy maneuverability, comfortable interiors, and modern tech features, making them popular among a diverse range of consumers. 

Contender Analysis in the Sport Utility Vehicle (SUV) Market:

Tesla Inc is an automotive and energy company focused on designing, developing, manufacturing, selling, and leasing electric vehicles, as well as energy generation and storage systems. It provides installation and maintenance for energy systems, sells solar electricity, and offers a comprehensive range of clean energy products covering generation, storage, and consumption. Vehicles are marketed directly to consumers through company-owned stores and galleries. Headquartered in Austin, Texas, the company has manufacturing facilities in the US, Germany, and China, with operations extending across the Asia Pacific and Europe.

The 2025 Tesla Model Y is coming into focus with a striking new design. This updated electric SUV is gearing up for production to take on a new generation of EVs amidst competitors’ products like the Deepal S07, Xpeng G6, and BYD Sealion 7.

The key entities in the reviewed market are AB Volvo, BMW AG, Tata Motors Limited, and Jaguar Land Rover Automotive PLC.

KEY DELIVERABLES OF THE REPORT:

  • Market CAGR during the forecasting years 2024-2032

  • Detailed data highlighting key insights, industry components, and market strategies

  • Comprehensive information and estimation of the sport utility vehicle (SUV) market revenue growth in Latin America and its influence on the parent market

  • In-depth study of forthcoming trends in consumer behavioral patterns

  • A meticulous analysis of the competitive landscape and Porter’s Five Forces

  • A wide-ranging study of factors that will challenge the Latin America sport utility vehicle (SUV) market growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here.

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Table of Content

1.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – SUMMARY

2.     INDUSTRY OUTLOOK

2.1. PORTER’S FIVE FORCES ANALYSIS

2.1.1. THREAT OF NEW ENTRANTS

2.1.2. THREAT OF SUBSTITUTES

2.1.3. BARGAINING POWER OF BUYERS

2.1.4. BARGAINING POWER OF SUPPLIERS

2.1.5. THREAT OF COMPETITIVE RIVALRY

2.2. MARKET MATURITY ANALYSIS

2.3. SUPPLY CHAIN ANALYSIS

2.3.1. RAW MATERIALS

2.3.2. MANUFACTURERS

2.3.3. DISTRIBUTORS

2.3.4. END USER

2.4. REGULATORY FRAMEWORK

2.5. KEY BUYING IMPACT ANALYSIS

2.5.1. COST

2.5.2. PRODUCT FEATURES

2.5.3. USABILITY

2.5.4. AVAILABILITY

2.6. KEY MARKET STRATEGIES

2.6.1. COLLABORATIONS

2.6.2. PRODUCT LAUNCHES

2.6.3. ACQUISITIONS

2.6.4. BUSINESS DIVESTITURES & EXPANSIONS

2.7. MARKET DRIVERS

2.7.1. INCREASING PREFERENCE FOR SPACIOUS AND VERSATILE VEHICLES

2.7.2. IMPROVEMENTS IN SAFETY FEATURES

2.7.3. GROWING INTEREST IN ENHANCED OFF-ROAD CAPABILITIES

2.8. MARKET CHALLENGES

2.8.1. GREATER FUEL CONSUMPTION RELATIVE TO SMALLER VEHICLES

2.8.2. DIFFICULTIES WITH URBAN PARKING

2.8.3. HIGHER INITIAL PURCHASE PRICE

2.9. MARKET OPPORTUNITIES

2.9.1. GROWTH OF ELECTRIC AND HYBRID SUV OPTIONS

2.10. ANALYST PERSPECTIVE

3.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – BY SUV SIZE

3.1. COMPACT SUV

3.2. SUBCOMPACT SUV

3.3. MID-SIZE SUV

3.4.  FULL-SIZE SUV

4.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – BY DRIVETRAIN TYPE

4.1. ALL-WHEEL DRIVE

4.2. FOUR-WHEEL DRIVE

4.3. TWO-WHEEL DRIVE

5.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – BY PRICE RANGE

5.1. LUXURY

5.2. MID-RANGE

5.3. BUDGET

6.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – BY SEATING CAPACITY

6.1. 5-SEATER

6.2. 7-SEATER

6.3. 8 SEATER & ABOVE

7.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – BY FUEL TYPE

7.1. GASOLINE

7.2. DIESEL

7.3. HYBRID

7.4. ELECTRIC

8.     LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET – BY COUNTRY OUTLOOK

8.1. LATIN AMERICA

8.1.1. MARKET BY SUV SIZE

8.1.2. MARKET BY DRIVETRAIN TYPE

8.1.3. MARKET BY PRICE RANGE

8.1.4. MARKET BY SEATING CAPACITY

8.1.5. MARKET BY FUEL TYPE

8.1.6. COUNTRY ANALYSIS

8.1.6.1. BRAZIL

8.1.6.1.1. BRAZIL SPORT UTILITY VEHICLE (SUV) MARKET FORECAST & PROSPECTS

8.1.6.2. MEXICO

8.1.6.2.1. MEXICO SPORT UTILITY VEHICLE (SUV) MARKET FORECAST & PROSPECTS

8.1.6.3. REST OF LATIN AMERICA

8.1.6.3.1. REST OF LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET FORECAST & PROSPECTS

9.     COMPETITIVE LANDSCAPE

9.1. AUDI AG

9.1.1. OVERVIEW

9.1.2. PORTFOLIO

9.1.3. KEY STRENGTHS

9.1.4. KEY CHALLENGE

9.2. FORD MOTOR COMPANY

9.2.1. OVERVIEW

9.2.2. PORTFOLIO

9.2.3. KEY STRENGTHS

9.2.4. KEY CHALLENGE

9.3. TOYOTA MOTOR CORPORATION

9.3.1. OVERVIEW

9.3.2. PORTFOLIO

9.3.3. KEY STRENGTH

9.3.4. KEY CHALLENGE

9.4. MERCEDES-BENZ GROUP AG

9.4.1. OVERVIEW

9.4.2. PORTFOLIO

9.4.3. KEY STRENGTHS

9.4.4. KEY CHALLENGE

9.5. VOLKSWAGEN GROUP AG

9.5.1. OVERVIEW

9.5.2. PORTFOLIO

9.5.3. KEY STRENGTHS

9.5.4. KEY CHALLENGES

9.6. AB VOLVO

9.6.1. OVERVIEW

9.6.2. PORTFOLIO

9.6.3. KEY STRENGTHS

9.6.4. KEY CHALLENGE

9.7. TATA MOTORS LIMITED

9.7.1. OVERVIEW

9.7.2. PORTFOLIO

9.7.3. KEY STRENGTHS

9.7.4. KEY CHALLENGES

9.8. BMW AG

9.8.1. OVERVIEW

9.8.2. PORTFOLIO

9.8.3. KEY STRENGTHS

9.8.4. KEY CHALLENGES

9.9. JAGUAR LAND ROVER AUTOMOTIVE PLC

9.9.1. OVERVIEW

9.9.2. PORTFOLIO

9.9.3. KEY STRENGTHS

9.9.4. KEY CHALLENGES

9.10. TESLA INC

9.10.1. OVERVIEW

9.10.2. PORTFOLIO

9.10.3. KEY STRENGTHS

9.10.4. KEY CHALLENGE

10. RESEARCH METHODOLOGY & SCOPE

10.1. RESEARCH SCOPE & DELIVERABLES

10.2. SOURCES OF DATA

10.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ BILLION)

TABLE 2: REGULATORY FRAMEWORK

TABLE 3: LIST OF COLLABORATIONS

TABLE 4: LIST OF PRODUCT LAUNCHES

TABLE 5: LIST OF ACQUISITIONS

TABLE 6: LIST OF BUSINESS DIVESTITURES & EXPANSIONS

TABLE 7: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY SUV SIZE, 2024-2032 (IN $ BILLION)

TABLE 8: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY DRIVETRAIN TYPE, 2024-2032 (IN $ BILLION)

TABLE 9: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY PRICE RANGE, 2024-2032 (IN $ BILLION)

TABLE 10: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY SEATING CAPACITY, 2024-2032 (IN $ BILLION)

TABLE 11: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY FUEL TYPE, 2024-2032 (IN $ BILLION)

TABLE 12: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ BILLION)

List of Figures

FIGURE 1: MARKET MATURITY ANALYSIS

FIGURE 2: SUPPLY CHAIN ANALYSIS

FIGURE 3: KEY BUYING IMPACT ANALYSIS

FIGURE 4: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY SUV SIZE, 2023 & 2032 (IN %)

FIGURE 5: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY COMPACT SUV, 2024-2032 (IN $ BILLION)

FIGURE 6: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY SUBCOMPACT SUV, 2024-2032 (IN $ BILLION)

FIGURE 7: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY MID-SIZE SUV, 2024-2032 (IN $ BILLION)

FIGURE 8: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY FULL-SIZE SUV, 2024-2032 (IN $ BILLION)

FIGURE 9: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY DRIVETRAIN TYPE, 2023 & 2032 (IN %)

FIGURE 10: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY ALL-WHEEL DRIVE, 2024-2032 (IN $ BILLION)

FIGURE 11: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY FOUR-WHEEL DRIVE, 2024-2032 (IN $ BILLION)

FIGURE 12: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY TWO-WHEEL DRIVE, 2024-2032 (IN $ BILLION)

FIGURE 13: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY PRICE RANGE, 2023 & 2032 (IN %)

FIGURE 14: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY LUXURY, 2024-2032 (IN $ BILLION)

FIGURE 15: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY MID-RANGE, 2024-2032 (IN $ BILLION)

FIGURE 16: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY BUDGET, 2024-2032 (IN $ BILLION)

FIGURE 17: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY SEATING CAPACITY, 2023 & 2032 (IN %)

FIGURE 18: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY 5-SEATER, 2024-2032 (IN $ BILLION)

FIGURE 19: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY 7-SEATER, 2024-2032 (IN $ BILLION)

FIGURE 20: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY 8 SEATER & ABOVE, 2024-2032 (IN $ BILLION)

FIGURE 21: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY FUEL TYPE, 2023 & 2032 (IN %)

FIGURE 22: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY GASOLINE, 2024-2032 (IN $ BILLION)

FIGURE 23: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY DIESEL, 2024-2032 (IN $ BILLION)

FIGURE 24: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY HYBRID, 2024-2032 (IN $ BILLION)

FIGURE 25: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY ELECTRIC, 2024-2032 (IN $ BILLION)

FIGURE 26: LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET, BY COUNTRY OUTLOOK, 2023 & 2032 (IN %)

FIGURE 27: BRAZIL SPORT UTILITY VEHICLE (SUV) MARKET 2024-2032 (IN $ BILLION)

FIGURE 28: MEXICO SPORT UTILITY VEHICLE (SUV) MARKET 2024-2032 (IN $ BILLION)

FIGURE 29: REST OF LATIN AMERICA SPORT UTILITY VEHICLE (SUV) MARKET 2024-2032 (IN $ BILLION)

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