MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET 2024-2032

ICT | Telecom and Internet

MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET 2024-2032

Market by Category of Supply, Deployment Type, Channel, End-user and Country Outlook | Forecast 2024-2032

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Triton’s research report infers that the Middle East and Africa B2B E-Commerce market is estimated to grow with a CAGR of 21.49% in revenue during the 2024-2032 forecasted years.


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The countries evaluated in this region include:

•        United Arab Emirates

•        Saudi Arabia

•        Israel

•        South Africa

•        Rest of the Middle East & Africa

The B2B E-Commerce market in the Middle East and Africa region has seen significant growth, driven by a combination of technological advancements and a shift in business models towards digital platforms. Governments in this region, implemented policies that encourage digital transformation and economic diversification away from traditional industries like oil. For instance, the rise in mobile and internet usage across Africa has made e-commerce solutions more accessible, particularly in underserved regions. 

Israel’s strength in cybersecurity, data analytics, and AI has fostered a highly conducive environment for the growth of the B2B e-commerce market. Recent initiatives have included the development of AI-driven analytics tools that help businesses understand consumer behavior and optimize their e-commerce strategies. The country has witnessed significant foreign investment spurred by the growing young population and increasingly tech-savvy workforce, which are more inclined towards digital engagement. 

Similarly, the United Arab Emirates focused on creating a favorable business environment that has led to the establishment of several free zones that facilitate easier start-up launches and attract foreign businesses. Government programs like the Dubai 10X initiative aim to boost the country ahead of other world cities in all sectors, including digital commerce. This has been complemented by state-of-the-art logistics and robust digital infrastructure, making it an ideal hub for B2B e-commerce activities. 

Supplier-oriented models prioritize vendors by allowing them to list their products and engage directly with buyers. By empowering vendors with pricing and branding strategies, these models cultivate a sense of ownership and autonomy, enabling them to tailor their offerings. The segments of the market consist of category of supply, end-user, channel, and deployment type. The deployment type segment includes buyer-oriented, supplier-oriented, and intermediary-oriented. 

The companies in the reviewed market are Flipkart, JD.com, IndiaMART, Costco Wholesale Corporation, eBay, Amazon, Walmart, Shopify, Dangdang, and Alibaba.

Flipkart is recognized as a part of the well-known Walmart-owned Flipkart Group, which also includes group companies Flipkart Wholesale, Myntra, and Cleartrip. The company offers an e-commerce marketplace featuring consumer products, including consumer electronics, books, media, lifestyle, as well as personal and healthcare products among others. The company has a customer base of more than 350 million, product coverage of more than 150 million across 80+ categories, and a focus on generating direct as well as indirect employment with a commitment to empowering generations of MSMEs and entrepreneurs. The headquarters are situated in Bangalore, India.


KEY DELIVERABLES OF THE REPORT: 

  • Market CAGR during the forecasting years 2024-2032

  • Detailed data highlighting key insights, industry components, and market strategies

  • Comprehensive information and estimation of the B2B E-Commerce market revenue growth in the Middle East and Africa and its influence on the parent market 

  • In-depth study of forthcoming trends in consumer behavioral patterns 

  • A meticulous analysis of the competitive landscape and Porter’s Five Forces

  • A wide-ranging study of factors that will challenge the Middle East and Africa B2B E-Commerce market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here.

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Table of Content

1. MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET – SUMMARY

2. INDUSTRY OUTLOOK

2.1. PORTER’S FIVE FORCES ANALYSIS

2.1.1. THREAT OF NEW ENTRANTS

2.1.2. THREAT OF SUBSTITUTES

2.1.3. BARGAINING POWER OF BUYERS

2.1.4. BARGAINING POWER OF SUPPLIERS

2.1.5. THREAT OF COMPETITIVE RIVALRY

2.2. MARKET MATURITY ANALYSIS

2.3. SUPPLY CHAIN ANALYSIS

2.3.1. EFFICIENT SUPPLY CHAIN MANAGEMENT

2.3.2. STREAMLINED DISTRIBUTION CHANNELS

2.3.3. TECHNOLOGICAL INNOVATION AND DEVELOPMENT

2.3.4. CUSTOMER RELATIONSHIP MANAGEMENT AND SUPPORT

2.4. REGULATORY FRAMEWORK

2.5. KEY BUYING IMPACT ANALYSIS

2.5.1. PRODUCT QUALITY & DIVERSITY

2.5.2. SUPPLIER RELIABILITY & TRUSTWORTHINESS

2.5.3. COST-EFFECTIVENESS

2.5.4. TECHNOLOGICAL INTEGRATION

2.5.5. CUSTOMER SUPPORT & SERVICE

2.6. KEY MARKET STRATEGIES

2.6.1. COLLABORATIONS

2.6.2. PRODUCT LAUNCHES

2.6.3. ACQUISITIONS

2.6.4. BUSINESS DIVESTITURES & EXPANSIONS

2.7. MARKET DRIVERS

2.7.1. ADVANCEMENTS IN TECHNOLOGY FACILITATE SEAMLESS TRANSACTIONS AND CONNECTIVITY

2.7.2. INCREASED DEMAND FOR IMPROVED SCALABILITY AND FLEXIBILITY IN PURCHASING PROCESSES

2.7.3. EMPHASIS ON ENHANCING SUPPLY CHAIN TRANSPARENCY AND TRACEABILITY

2.7.4. COST REDUCTION ADVANTAGES ASSOCIATED WITH ONLINE PROCUREMENT AND SOURCING

2.8. MARKET CHALLENGES

2.8.1. CONCERNS REGARDING DATA SECURITY AND PRIVACY IN B2B TRANSACTIONS

2.8.2. COMPLEXITY IN INTEGRATING DIVERSE SYSTEMS AND PLATFORMS

2.8.3. REGULATORY CHALLENGES RELATED TO CROSS-BORDER TRANSACTIONS AND COMPLIANCE

2.8.4. LIMITED AWARENESS AND UNDERSTANDING OF B2B E-COMMERCE SOLUTIONS IN CERTAIN INDUSTRIES

2.9. MARKET OPPORTUNITIES

2.9.1. RAPID ADOPTION OF AI AND MACHINE LEARNING FOR PREDICTIVE ANALYTICS

2.9.2. EXPANSION OF SUBSCRIPTION-BASED MODELS FOR RECURRING B2B PURCHASES

2.9.3. GROWTH OF MOBILE-CENTRIC B2B E-COMMERCE SOLUTIONS FOR ENHANCED CONVENIENCE

2.10. ANALYST PERSPECTIVE

3. MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET – BY CATEGORY OF SUPPLY

3.1. FMCG

3.2. MAINTENANCE

3.3. OFFICE SUPPLIES

3.4. INDUSTRIAL

3.5. IT PRODUCTS

3.6. MANUFACTURING

3.7. JANITORIAL AND SANITATION

3.8. REPAIR

4. MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET – BY DEPLOYMENT TYPE

4.1. BUYER-ORIENTED

4.2. SUPPLIER-ORIENTED

4.3. INTERMEDIARY-ORIENTED

5. MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET – BY CHANNEL

5.1. MARKET PLACE SALES

5.2. DIRECT SALES

6. MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET – BY END-USER

6.1. INFORMATION TECHNOLOGY

6.2. TRANSPORTATION AND LOGISTICS

6.3. CONSTRUCTION

6.4. TELECOM AND MEDIA

6.5. AUTOMOTIVE

6.6. MANUFACTURING

6.7. RETAIL AND DISTRIBUTION

7. MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET – BY COUNTRY OUTLOOK

7.1. MIDDLE EAST AND AFRICA

7.1.1. COUNTRY ANALYSIS

7.1.1.1. UNITED ARAB EMIRATES

7.1.1.1.1. UNITED ARAB EMIRATES B2B E-COMMERCE MARKET FORECAST & PROSPECTS

7.1.1.2. SAUDI ARABIA

7.1.1.2.1. SAUDI ARABIA B2B E-COMMERCE MARKET FORECAST & PROSPECTS

7.1.1.3. ISRAEL

7.1.1.3.1. ISRAEL B2B E-COMMERCE MARKET FORECAST & PROSPECTS

7.1.1.4. SOUTH AFRICA

7.1.1.4.1. SOUTH AFRICA B2B E-COMMERCE MARKET FORECAST & PROSPECTS

7.1.1.5. REST OF MIDDLE EAST & AFRICA

7.1.1.5.1. REST OF MIDDLE EAST & AFRICA B2B E-COMMERCE MARKET FORECAST & PROSPECTS

8. COMPETITIVE LANDSCAPE

8.1. AMAZON

8.1.1. OVERVIEW

8.1.2. PRODUCT PORTFOLIO

8.1.3. KEY STRENGTH

8.1.4. KEY CHALLENGE

8.2. INDIAMART

8.2.1. OVERVIEW

8.2.2. PRODUCT PORTFOLIO

8.2.3. KEY STRENGTHS

8.2.4. KEY CHALLENGE

8.3. FLIPKART

8.3.1. OVERVIEW

8.3.2. PRODUCT PORTFOLIO

8.3.3. KEY STRENGTH

8.3.4. KEY CHALLENGE

8.4. ALIBABA

8.4.1. OVERVIEW

8.4.2. PRODUCT PORTFOLIO

8.4.3. KEY STRENGTHS

8.4.4. KEY CHALLENGE

8.5. EBAY

8.5.1. OVERVIEW

8.5.2. PRODUCT PORTFOLIO

8.5.3. KEY STRENGTHS

8.5.4. KEY CHALLENGES

8.6. WALMART

8.6.1. OVERVIEW

8.6.2. PRODUCT PORTFOLIO

8.6.3. KEY STRENGTHS

8.6.4. KEY CHALLENGE

8.7. COSTCO WHOLESALE CORPORATION

8.7.1. OVERVIEW

8.7.2. PRODUCT PORTFOLIO

8.7.3. KEY STRENGTHS

8.7.4. KEY CHALLENGE

8.8. JD.COM

8.8.1. OVERVIEW

8.8.2. PRODUCT PORTFOLIO

8.8.3. KEY STRENGTHS

8.8.4. KEY CHALLENGES

8.9. SHOPIFY

8.9.1. OVERVIEW

8.9.2. PRODUCT PORTFOLIO

8.9.3. KEY STRENGTHS

8.9.4. KEY CHALLENGES

8.10. DANGDANG

8.10.1. OVERVIEW

8.10.2. PRODUCT PORTFOLIO

8.10.3. KEY STRENGTHS

8.10.4. KEY CHALLENGES

9. RESEARCH METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE & DELIVERABLES

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ MILLION)

TABLE 2: REGULATORY FRAMEWORK

TABLE 3: LIST OF COLLABORATIONS

TABLE 4: LIST OF PRODUCT LAUNCHES

TABLE 5: LIST OF ACQUISITIONS

TABLE 6: LIST OF BUSINESS DIVESTITURES & EXPANSIONS

TABLE 7: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY CATEGORY OF SUPPLY, 2024-2032 (IN $ MILLION)

TABLE 8: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY DEPLOYMENT TYPE, 2024-2032 (IN $ MILLION)

TABLE 9: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY CHANNEL, 2024-2032 (IN $ MILLION)

TABLE 10: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY END-USER, 2024-2032 (IN $ MILLION)

TABLE 11: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET MATURITY ANALYSIS

FIGURE 2: SUPPLY CHAIN ANALYSIS

FIGURE 3: KEY BUYING IMPACT ANALYSIS

FIGURE 4: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY CATEGORY OF SUPPLY, 2023 & 2032 (IN %)

FIGURE 5: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY FMCG, 2024-2032 (IN $ MILLION)

FIGURE 6: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY MAINTENANCE, 2024-2032 (IN $ MILLION)

FIGURE 7: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY OFFICE SUPPLIES, 2024-2032 (IN $ MILLION)

FIGURE 8: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY INDUSTRIAL, 2024-2032 (IN $ MILLION)

FIGURE 9: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY IT PRODUCTS, 2024-2032 (IN $ MILLION)

FIGURE 10: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY MANUFACTURING, 2024-2032 (IN $ MILLION)

FIGURE 11: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY JANITORIAL AND SANITATION, 2024-2032 (IN $ MILLION)

FIGURE 12: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY REPAIR, 2024-2032 (IN $ MILLION)

FIGURE 13: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY DEPLOYMENT TYPE, 2023 & 2032 (IN %)

FIGURE 14: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY BUYER-ORIENTED, 2024-2032 (IN $ MILLION)

FIGURE 15: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY SUPPLIER-ORIENTED, 2024-2032 (IN $ MILLION)

FIGURE 16: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY INTERMEDIARY-ORIENTED, 2024-2032 (IN $ MILLION)

FIGURE 17: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY CHANNEL, 2023 & 2032 (IN %)

FIGURE 18: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY MARKET PLACE SALES, 2024-2032 (IN $ MILLION)

FIGURE 19: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY DIRECT SALES, 2024-2032 (IN $ MILLION)

FIGURE 20: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY END-USER, 2023 & 2032 (IN %)

FIGURE 21: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY INFORMATION TECHNOLOGY, 2024-2032 (IN $ MILLION)

FIGURE 22: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY TRANSPORTATION AND LOGISTICS, 2024-2032 (IN $ MILLION)

FIGURE 23: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY CONSTRUCTION, 2024-2032 (IN $ MILLION)

FIGURE 24: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY TELECOM AND MEDIA, 2024-2032 (IN $ MILLION)

FIGURE 25: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY AUTOMOTIVE, 2024-2032 (IN $ MILLION)

FIGURE 26: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY MANUFACTURING, 2024-2032 (IN $ MILLION)

FIGURE 27: MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY RETAIL AND DISTRIBUTION, 2024-2032 (IN $ MILLION)

FIGURE 28:  MIDDLE EAST AND AFRICA B2B E-COMMERCE MARKET, BY COUNTRY OUTLOOK, 2023 & 2032 (IN %)

FIGURE 29: UNITED ARAB EMIRATES B2B E-COMMERCE MARKET 2024-2032 (IN $ MILLION)

FIGURE 30: SAUDI ARABIA B2B E-COMMERCE MARKET 2024-2032 (IN $ MILLION)

FIGURE 31: ISRAEL B2B E-COMMERCE MARKET 2024-2032 (IN $ MILLION)

FIGURE 32: SOUTH AFRICA B2B E-COMMERCE MARKET 2024-2032 (IN $ MILLION)

FIGURE 33: REST OF MIDDLE EAST & AFRICA B2B E-COMMERCE MARKET 2024-2032 (IN $ MILLION)

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