Market by Product, Distributors, and Country | Forecast 2021-2028
Triton’s
research report projects that the tequila market in the Middle East and Africa
is likely to register growth at a compound annual growth rate of 3.95% through
the estimated years of 2021-2028.
Report scope can be customized per your requirements. Request For Customization
The
countries considered for analysis in this market are:
• The United Arab Emirates
• Turkey
• South Africa
• Saudi Arabia
• Rest of Middle East & Africa
In
the region, tequila consumption has surged significantly over the past few
years. This has led several local companies to increase tequila production,
especially in Africa. This robust growth in demand for tequila can be
attributed to the changing alcohol consumption patterns. Other than this, new
product launches by local companies are driving the growth of the tequila
market across the region.
In
the United Arab Emirates, several people consume approximately twice the amount
of alcohol compared to the global average, as per WHO. This is owing to several
factors, including the availability of alcoholic beverages through e-commerce
platforms. For instance, Al Hamra Cellar is a widely used e-commerce platform
that markets a wide range of tequila products. Furthermore, amidst the
pandemic, Maritime and Mercantile, a subsidiary of Emirates airline, partnered
to develop a website offering home delivery of alcohol. Such initiatives have
boosted the demand for tequila, thereby fueling the development of the tequila
market.
Although
there are stringent prohibitions on the sale and consumption of alcohol, the
demand for spirits is growing steadily within Saudi Arabia. Patron tequila
products are offered by Selfridges Retail Limited, an e-commerce store. This
trend is likely to support the growth of the tequila market in the country.
Beam
Suntory Inc is a leading premium spirits company offering a wide range of
tequilas, vodkas, gin, and others. It owns various brands, such as Jim Beam,
Knob, Creek, Hornitos, and Pinnacle, among others. The company is a subsidiary
of Suntory Holdings Limited. Beam Suntory operates via extensive manufacturing
plants and sales offices across multiple regions, including the Middle East and
Africa.
1. MIDDLE
EAST AND AFRICA TEQUILA MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON TEQUILA MARKET
2.2. KEY
INSIGHTS
2.2.1. TEQUILA
BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S
EVOLUTION AS A DRINK
2.3. PORTER’S
FIVE FORCES ANALYSIS
2.3.1. THREAT
OF NEW ENTRANTS
2.3.2. THREAT
OF SUBSTITUTES
2.3.3. BARGAINING
POWER OF BUYERS
2.3.4. BARGAINING
POWER OF SUPPLIERS
2.3.5. THREAT
OF COMPETITIVE RIVALRY
2.4. MARKET
ATTRACTIVENESS INDEX
2.5. VENDOR
SCORECARD
2.6. KEY
MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT
LAUNCHES
2.6.3. CONTRACTS
& AGREEMENTS
2.6.4. INVESTMENTS
& EXPANSIONS
2.7. MARKET
DRIVERS
2.7.1. GROWING
PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION
OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING
PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET
CHALLENGES
2.8.1. RISING
RAW MATERIAL COSTS
2.8.2. ANTI-ALCOHOL
CAMPAIGNS
2.9. MARKET
OPPORTUNITIES
2.9.1. RISING
NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE
OF CRISTALINO TEQUILA
3. MIDDLE
EAST AND AFRICA TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER
PREMIUM
3.4. HIGH-END
PREMIUM
4. MIDDLE
EAST AND AFRICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS
& HYPERMARKETS
4.2. LIQUOR
SPECIALIST STORES
4.3. ONLINE
RETAILING
4.4. OTHER
DISTRIBUTORS
5. MIDDLE
EAST AND AFRICA TEQUILA MARKET – REGIONAL OUTLOOK
5.1. UNITED
ARAB EMIRATES
5.2. SAUDI
ARABIA
5.3. TURKEY
5.4. SOUTH
AFRICA
5.5. REST
OF MIDDLE EAST & AFRICA
6. COMPETITIVE
LANDSCAPE
6.1. ANHEUSER
BUSCH INBEV
6.2. ASAHI
GROUP HOLDINGS LTD
6.3. BACARDI
AND CO LTD
6.4. BEAM
SUNTORY INC
6.5. BROWN FORMAN
CORPORATION
6.6. CONSTELLATION
BRANDS
6.7. DIAGEO
PLC
6.8. E AND J
GALLO WINERY INC
6.9. JOSE
CUERVO
6.10. LA
MARTINIQUAISE
6.11. LUXCO
INC
6.12. PERNOD
RICARD SA
6.13. SAZERAC
COMPANY INC
6.14. TEQUILA
CENTINELA
7. RESEARCH
METHODOLOGY & SCOPE
7.1. RESEARCH
SCOPE & DELIVERABLES
7.2. SOURCES
OF DATA
7.3. RESEARCH
METHODOLOGY
TABLE 1: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT
COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $
MILLION)
FIGURE 9: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND
AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED ARAB
EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: SAUDI ARABIA
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: TURKEY TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH AFRICA
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: REST OF MIDDLE EAST
& AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)