Market by RTD Type | Forecast 2021-2026
According
to Triton’s report, in terms of volume, the market is expected to show a
positive growth rate of 1.52%. And based on value, the market is expected to
advance with a CAGR of 4.75% over the forecasting years 2021-2026.
In
Thailand, alcoholic ready-to-drinks (RTDs) are popular among young consumers,
especially those who have just started to consume alcoholic drinks and are not
accustomed to the strong bitter taste. Another large group of consumers for
RTDs are females, who prefer sweet and fruity alcoholic drinks with lower
alcohol content.
Over
the years, wine-based RTDs remained the only product type available within
alcoholic ready-to-drinks in Thailand, as they are easy to drink and have
attracted a lot of interest from female consumers. The growing interest in wine
due to its health benefits supported the sales of wine-based RTDs, especially
among beginner drinkers, who favored these drinks due to their affordability
and enhanced flavor. While spirit-based RTDs are likely to strengthen over the forecast
period alongside consumers’ willingness to try out new products.
On
the other hand, the weak economic conditions in Thailand brought a new high for
household debt, thereby resulting in consumers being cautious about their
expenditure. On the other hand, the increase in raw material and production
costs resulted in manufacturers passing on their cost burdens to consumers,
thereby limiting the size of the price fall.
Triton
Market Research’s report on the Thailand alcoholic ready-to-drinks (RTDs) market
provides an in-depth insight and segmentation analysis of the market. The
detailed analysis of the market includes the market share analysis, brand share
analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness
index. The segmentation analysis of the Thailand alcoholic ready-to-drinks
(RTDs) market includes the market by RTD type (wine-based RTDs).
Domestic
manufacturer Siam Winery Co Ltd has dominated the Thailand alcoholic RTDs
market with its long-standing presence, resulting in consumers’ strong
familiarity with the brand. On the other hand, Bacardi Co Ltd, Diageo Plc, and
Thai Spirit Industry Co Ltd are the other most prominent players in the
alcoholic ready-to-drinks market.
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VIEW REPORT1. THAILAND
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY
1.1. COUNTRY
SNAPSHOT
1.2. MARKET
SIZE & FORECAST
1.3. MARKET
DRIVING ASPECTS
1.4. MARKET
RESTRAINING ASPECTS
1.5. KEY
PLAYERS
2. THAILAND
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT
OF COVID-19 ON THAILAND ALCOHOLIC RTDS MARKET
2.2. PESTLE
ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET
ATTRACTIVENESS INDEX
2.4. MARKET
SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND
SHARE ANALYSIS
3. THAILAND
ALCOHOLIC RTDS MARKET SEGMENTATION - BY RTD TYPE (IN TERMS OF VALUE: $ MILLION
& IN TERMS OF VOLUME: MILLION LITRES)
3.1. WINE-BASED
RTDS
4. COMPETITIVE
LANDSCAPE
4.1. BACARDI
AND CO LTD
4.2. DIAGEO
PLC
4.3. SIAM
WINERY CO LTD
4.4. THAI
SPIRIT INDUSTRY CO LTD
5. RESEARCH
METHODOLOGY & SCOPE
5.1. RESEARCH
SCOPE & DELIVERABLES
5.2. SOURCES
OF DATA
5.3. RESEARCH
METHODOLOGY
TABLE 1: THAILAND ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
TABLE 2: THAILAND ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN MILLION LITRES)
TABLE 3: THAILAND – COUNTRY
SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS
OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS,
2018 & 2019 (IN %)
TABLE 6: THAILAND ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: THAILAND ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)
FIGURE 1: THAILAND ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET
ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE
ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE
ANALYSIS, 2018 & 2019 (IN %)