Market by RTD Type | Forecast 2021-2026
Triton
Market Research’s report states that the alcoholic ready-to-drinks (RTDs)
market in the United States is expected to surge at a CAGR of 8.28% and 9.46%
in value and volume, respectively, over the forecast period from 2021-2026. The market is estimated
to gain revenue worth $XX million by 2026.
Sales
of alcoholic RTDs in the United States have been declining over the past few
years. The growth declined mainly due to the stringent laws and regulations.
Nevertheless, the market is gaining momentum in the country. The primary reason
for the market’s revival is the convenience factor associated with the
alcoholic ready-to-drinks (RTDs) and the increasing health consciousness among
the consumers. Increasing cases of obesity among consumers are forcing them to
opt for low-calorie products, which is working in favor of alcoholic RTDs.
Underage
drinking legislation remains a major threat to the sales of alcoholic
ready-to-drinks and high-strength premixes in the United States. RTDs are often
sweetened, making them more palatable for instant consumption. That
palatability becomes a negative quality when it tends to attract younger
consumers who are new to drinking. Federal watchdog groups and parents are
sensitive regarding youth and alcohol consumption in the US. Any RTD linked
with underage alcohol abuse will attract negative attention and prompt the
government to step in. There is also an increasing trend towards the amount of
voluntary disclosure by alcoholic beverage producers about calories and
ingredients. If nutritional labeling becomes mandatory, this could
significantly impact future product trends, along with additional costs to
producers.
Triton
Market Research’s report on the United States alcoholic ready-to-drinks (RTDs)
market provides an in-depth insight and segmentation analysis of the market.
The detailed analysis of the market includes the market share analysis, brand
share analysis, PESTEL analysis, impact of COVID-19, and the market
attractiveness index. The segmentation analysis of the United States alcoholic
ready-to-drinks (RTDs) market includes the market by product type
(high-strength premixes & ready-to-drinks (RTDs)) and RTD type
(spirit-based RTDs, malt-based RTDs, wine-based RTDs, other RTDs).
Anheuser
Busch InBev NV remained the largest manufacturer of alcoholic ready-to-drinks
in the US, driven by the near-overnight success of Bud Light Rita. The other
companies thriving in the market are Mark Anthony Brands Ltd, Diageo Plc,
Phusion Projects Llc, The Boston Beer and Co, and Pernod Ricard Groupe.
1. UNITED
STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY
1.1. COUNTRY
SNAPSHOT
1.2. MARKET
SIZE & FORECAST
1.3. MARKET
DRIVING ASPECTS
1.4. MARKET
RESTRAINING ASPECTS
1.5. KEY
PLAYERS
2. UNITED
STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT
OF COVID-19 ON UNITED STATES ALCOHOLIC RTDS MARKET
2.2. PESTLE
ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET
ATTRACTIVENESS INDEX
2.4. MARKET
SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND
SHARE ANALYSIS
3. UNITED
STATES ALCOHOLIC RTDS MARKET SEGMENTATION - BY RTD TYPE (IN TERMS OF VALUE: $
MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED
RTDS
3.2. WINE-BASED
RTDS
3.3. MALT-BASED
RTDS
3.4. OTHER
RTDs
4. COMPETITIVE
LANDSCAPE
4.1. MARK
ANTHONY BRANDS LTD
4.2. THE BOSTON
BEER CO INC
4.3. ANHEUSER
BUSCH INBEV NV
4.4. DIAGEO
PLC
4.5. PERNOD
RICARD GROUPE
4.6. PHUSION
PROJECTS LLC
5. RESEARCH
METHODOLOGY & SCOPE
5.1. RESEARCH
SCOPE & DELIVERABLES
5.2. SOURCES
OF DATA
5.3. RESEARCH
METHODOLOGY
TABLE 1: UNITED STATES
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
TABLE 2: UNITED STATES
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN MILLION LITRES)
TABLE 3: UNITED STATES –
COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS
OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS,
2018 & 2019 (IN %)
TABLE 6: UNITED STATES
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: UNITED STATES
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION
LITRES)
FIGURE 1: UNITED STATES
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET
ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE
ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE
ANALYSIS, 2018 & 2019 (IN %)